Live data from Hacker News

The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

201–210 of 333 posts

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#201
post #198

https://en.wikipedia.org/wiki/Wabi-sabi

Please don’t compare a beautiful practice with the symbol of ultra-capitalism. Probably it’s some sociopathic psychologist working for McDonalds that find out that askew buns makes them sell 0.2% more units per year, which is around half a gazillion dollars in increased revenue.

Maybe 500 years into the future burger bun photography will be treated as a "beautiful practice" while nutrient syringes are getting shoved into our other buns.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#202
post #138
post #49

This is such a dastardly psychological trick. Being slightly aswew really hard to fight the subconscious urge to reach out and 'fix' them. I almost want to rush out to a nearest McDonald's right now and buy one of these burgers so that I can make sure that it's buns are aligned properly....

I'd like to reach out and snatch that last apostrophe from your comment for similar reasons.

... and last dot in the ellipsis.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#203
post #56

I relate McDonald's with the famous movie https://en.wikipedia.org/wiki/Super_Size_Me And avoid at any cost

You shouldn't. It was revealed later that Morgan Spurlock, the star of the movie, was also secretly drinking himself to death while he was making the documentary. Not to shame an addiction OR defend McDonalds too much here, but being a raging alcoholic and blaming your health problems on hamburgers and french fries on a massive public stage is/was extraordinarily irresponsible.

He also ate nothing but McDonald's - three meals a day, even if he was already "full". In one scene, he literally vomits, then continues eating the food.

Literally zero people do what Spurlock did in that film.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#204
post #70

A video posted by McDonalds Canada reveals how they stage the burgers for photographing them. They shift each layer backwards (bun, meat, etc) so that the ingredients of the layer are more visible when photographed. The top bun ends up being a few inches backward compared to the bottom bun. https://www.youtube.com/watch?v=oSd0keSj2W8

However, the buns on the Japanese menu are much more obviously askew than other countries menus, which is the interesting point I imagine the OP was getting at.

Compare for example with the UK images which are much more symmetrical:

https://www.mcdonalds.com/gb/en-gb/menu/burgers.html

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#205

Anyone notice that the plain burger is only 190 Yen ($1.20) vs $3.99 in the US. https://www.mac-menus.com/

Folks are not paid terribly high wages in Japan. I saw McDonalds "we're hiring" signs when I was eating there and I don't recall the wage but it was below 1000¥. (That being said I tried to calculate the ratio of hourly wage to McChicken sandwich and Japanese workers came out with a better deal than Canadian ones)

    > ... I tried to calculate the ratio of hourly wage to ...
Are you familiar with the Big Mac index that The Economist (magazine) publishes? It is a cool spin on PPP (purchasing power parity).

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#206
post #33

Earlier quoted context omitted.

It's always the kitchen for me across food places (in Australia). Ending up with pickles when I removed them. Ending up with coke zero instead of coke. But the worst is ending up with anything mock meat!

McDonalds once forgot to actually put the patty on my burger. No idea how they managed to do that.

Do you think that kitchen was using a robot to build the burgers?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#207

Japanese food prices are ridiculously cheap. Well that's true to pretty much whole Asia too. Even in HK which I consider more expensive than Japan a Big Mac is only 2.9€ (27 HKD). And that's McD, local food spots are even cheaper. If you have the money there is no better time to have a holiday in Asia. A Big Mac is 10€ in France... We are ripped off big time in the US and Europe for nothing.

My guess about how/why McDonald's is so cheap in Hongkong: (1) Guangdong province is just north which means there are lot of farms with very cheap labor. (2) Minimum wage in Hongkong is frightening low. As a counterpoint, I would offer that retail/commercial real estate is crazy expensive. I have no idea how this translates into my McD's is so damn cheap in HK!

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#208
post #40
post #38

Why are Japanese burgers significantly cheaper than the ones in the US? A Big Mac is 500 yen, that's like $3. https://www.mcdonalds.co.jp/en/products/1210/ Big Macs haven't been that cheap since 2008 in the US.

If you've been to Japan any time recently you'd probably know that just about everything is cheaper in Japan, especially food and drink. I've been twice, most recently back in October, and I'm blown away by how relatively affordable things are. USD goes a long long way in Japan. Oddly I could not find any cheaply priced Japanese Whiskey, and I looked around quite a bit. It was all about as much or more than what I co…

    > Oddly I could not find any cheaply priced Japanese Whiskey
Any bog-standard supermarket will carry a variety of very low end Japanese Whiskeys. You can easily find 750ml for about 1000 yen. It won't poison you(!), but it is pretty rough. At this price point, it is rarely drunk neat. Also, Japan has nationwide uniform alcohol taxes. Alcohol taxes vary widely in the US by jurisdiction.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#209
post #198

https://en.wikipedia.org/wiki/Wabi-sabi

Please don’t compare a beautiful practice with the symbol of ultra-capitalism. Probably it’s some sociopathic psychologist working for McDonalds that find out that askew buns makes them sell 0.2% more units per year, which is around half a gazillion dollars in increased revenue.

Why can't it be both?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#210
post #120
post #71

Earlier quoted context omitted.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

If that's true, then their mobile app team must be both completely separate and isolated from all communications. Because it's really bad. And it's been bad for a really long time. When all I want is to order a cheap cup of coffee, I get to stare at a throbbing box of fries while it tries to figure that out. Get to the restaurant and signal my arrival? More throbbing fries. Sometimes the fries never stop throbbing an…

I gave up on the app completely when I placed an order via the app, was waved past the payment window, then the order window denied it was placed (and paid for). I showed them the phone with the order number still on it. They said it could be a screenshot. After arguing for a while, I drove away without food.

I eventually got a refund after digging throw their web site for an email address, and emailed them the statement showing where it has been paid. With the back and forward while they asked for evidence, it took over an hour of my time in the end to get the refund. It wasn't the money. It was the principle.

The app is by far the slowest, most unreliable way to place an order with them. Period. The next slowest (although far better) is the kiosks. They also unreliable when the printer doesn't work (which is most of the time), and you make the mistake of forgetting the receipt number. Other fast food outlets have solved this problem by getting you to enter your name. That's beyond McDonalds apparently. The fastest, and most reliable way by far is to talk to a human.

The order should be the reverse. It is beyond me how they get it so badly wrong. Maybe price discrimination is the reason. Nothing else makes much sense for an organisation of the size and resources of McDonalds.

Post reply on HN