It's not a Google problem, it's a web problem. Everything is based around SEO spam. If someone has a website, and they're producing content, their point is to monetize the browsing of the website itself, or promote their main product via the website. This incentivizes a certain kind of content, which is marketing content. These days I'm back to searching social networks like Reddit or Hacker News for (at least somewh…
The other side of the coin is that users are so used to the "free" model (read: ad model) that they refuse to pay for anything directly. Look at youtube. They show ads and there is a non-stop stream of complaints about how long/bad/annoying they are. They offer a paid subscription to remove all ads and people laugh at the audacity youtube has to ask for money. Users DO NOT want to see/watch ads. Users DO NOT want to…
But create enough value, provide truly differentiated and unique experiences that ad-supported models can't, include privacy etc and there is a case to be made that over time a sizable enough segment will pay for that value that you can have a sustainable business.
That is certainly our bet at Neeva, and so far we have seen a lot of growth, interest and folks opting for the premium (paid version) over the basic. Even without a full push to encouraging the premium.