I remember getting into a debate about this subject with a self-described UI expert. It was part enlightening and part frustrating. He failed to see the point that so many of his ideas were US-centric, and didn't make sense in any context outside of English-speaking languages, and to be honest, they barely made sense in English. The author brings up Gmail, which has an icon for "archive" that makes zero sense no matt…
I don't think this is "zero empathy for the end-user", I think this is desperation. As companies and "product managers" get more statistical data on real-world clicks and usage and do more usability studies, they see that 90% of users don't know how to do anything. And they get desperate to "fix" that. They go for drastic re-designs, get rid of all the text because "nobody" reads it, hide all the features because the…
This dynamic does seem to strongly reflect how marginal UIs get progressively worse.
Don't design for idiots.
Oh: and there's some truth in the observation that 90% users don't know how to do anything. People are far less rational and sensate than we typically believe.
P.T. Barnum had something to say on that.