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Google’s look, evolved

googleblog.blogspot.com

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Re: Google’s look, evolved

#203
post #47

Wow, this is an very bold and risky move. The familiarity with the Google search prompt plays a significant role in user retention. Is this a sign of Google worrying about their current situation?

If they are worrying about this, they may have just alienated their old users. I think it is simply the result of a more design-oriented culture at Google. After Google+ tool unification, now a design unification.

I myself do not like this redesign, but I also did not like the old one. I am basically very averse to changes like this (probably a mental issue). I also do not like how Chrome hijacks the window style, or how Android automatically updates to a new Youtube app with a drastically new UI. I am probably a minority though, and still capable to use custom styles to change the logo back to the old "Backrub" logo, but I wonder if there are more who see these major redesigns as an invasion of sorts into their daily routines. Just as you created a mental map of the application, they change the location of the buttons, or show a different favicon.

If it is not too much to ask (or risky to maintain), think of keeping an "old.*.com" domain. There are users who will gladly make use of that. Being able to use your own design, or turn off "with this new logo we save 9999 bytes on mobile" distractions is also UX. And it would be good UX for me.

With this new logo, for me, the counter now starts at zero for Google. A clean slate. For all I care they may be the Facebook they so desperately desire to mimic.

Re: Google’s look, evolved

#204
post #198

Google's userinterface, in gmail.com, at least, has gotten progressively worse, and worse, and worse, and worse since its inception in my experience and everyone I've asked about this. ... don't know what else to say. I question if their designers use their own products. Latest bugs worth mentioning: Chrome still has an issue that can cause microphone to not work in Hangouts. Gmail.com has added a "Your plug-in googl…

Google maps is incredibly frustrating to use. I can't understand what user testing they do.

The loading times on Google maps are a lot higher than they used to be, for sure.

Re: Google’s look, evolved

#205
post #198

Google's userinterface, in gmail.com, at least, has gotten progressively worse, and worse, and worse, and worse since its inception in my experience and everyone I've asked about this. ... don't know what else to say. I question if their designers use their own products. Latest bugs worth mentioning: Chrome still has an issue that can cause microphone to not work in Hangouts. Gmail.com has added a "Your plug-in googl…

Google maps is incredibly frustrating to use. I can't understand what user testing they do.

I never had any issue with Google maps apart from slow loading maps (which is probably my connections fault). What issues are you experiencing?

Re: Google’s look, evolved

#206
post #198

Google's userinterface, in gmail.com, at least, has gotten progressively worse, and worse, and worse, and worse since its inception in my experience and everyone I've asked about this. ... don't know what else to say. I question if their designers use their own products. Latest bugs worth mentioning: Chrome still has an issue that can cause microphone to not work in Hangouts. Gmail.com has added a "Your plug-in googl…

Google maps is incredibly frustrating to use. I can't understand what user testing they do.

What changes would you make to Google Maps, with a basic set of assumptions? (let's say, you can't dramatically increase the cost, you can't hurt Google revenue sources, and you have a team of ~20 engineers to work on the changes).

Re: Google’s look, evolved

#207
post #121

Earlier quoted context omitted.

I think these things might make a small difference but overall it's not important. I view Heineken as a boring lager which has little character, probably due to being produced in industrial quantities. A jaunty 'e' isn't going to fix that. Same for google. So long as they continue to bang out appropriate search results I'm with them. Right until they don't.

Logo design and typography are intended to affect you subconsciously, not consciously. That tilted 'e' is meant to advertise the brand in the middle of dozens of other logos in the store, and draw consumers in from that myriad of choices based on psychological cues and associations they may not even be aware of. The effect is important in aggregate - some large number of potential customers conditioned over a lifetim…

That's what designers tell you anyway.

Objective support for this hypothesis is thin on the ground.

In reality logos are nowhere near the top of the list of factors that drive a buying decision. Whatever bounce effect businesses get from a new logo can usually be explained just as much by novelty as by implied psychological voodoo.

Generally, I'm suspicious of management-by-logo. When I see logos being updated at vast expense for no good reason, I worry about the direction a company is heading in.

Re: Google’s look, evolved

#208
post #198

Google's userinterface, in gmail.com, at least, has gotten progressively worse, and worse, and worse, and worse since its inception in my experience and everyone I've asked about this. ... don't know what else to say. I question if their designers use their own products. Latest bugs worth mentioning: Chrome still has an issue that can cause microphone to not work in Hangouts. Gmail.com has added a "Your plug-in googl…

Google maps is incredibly frustrating to use. I can't understand what user testing they do.

I think above all they test on fast internet connections.

Re: Google’s look, evolved

#209

Google's userinterface, in gmail.com, at least, has gotten progressively worse, and worse, and worse, and worse since its inception in my experience and everyone I've asked about this. ... don't know what else to say. I question if their designers use their own products. Latest bugs worth mentioning: Chrome still has an issue that can cause microphone to not work in Hangouts. Gmail.com has added a "Your plug-in googl…

I'm curious, do you have any specifical examples of things that got worse? I.e. density, new compose moles? Why are they worse for you specifically.
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