Meta comment: I really dislike that this is on my HN frontpage.
If you're sharing/upvoting this because you think the web design is cool (or in this case, decidedely awful), then that's cool with me. This site is god awful. It required me to unblacklist 6 domains to merely load, and that's especially terrible because it ended up becoming just a wrapper for a youtube video. I wish web designers would stop assuming I want to run their javascript. Clearly there's some HN-relevant discussion to be had from this post.
I will say that if you're sharing it as an example of a terrible or great site, I wish that posters would indicate it in the title or in a comment. Because as it stands right now, my gut reaction is that was shared because you're a fan of the video game, and that makes it advertising. Now, I don't mind people advertising their own things on HN, I love to see what people are making. What I don't enjoy is seeing people plug multi-million dollar funded AAA games.
Probably the biggest reason I don't visit reddit anymore is because there is far too much native advertising. It makes me weary of give anyone the benefit of the doubt.