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Myntra, India's largest fashion and apparel e-commerce portal to go mobile only

myntra.myntassets.com

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Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only

#21

Post by XorNot »

kimmentr wrote: post #7

WTH! Either start as Mobile only app and be successfull (Eg: Whatsapp) (or) Start a Website and gradually introduce mobile apps (Eg: Google) (or) Start a retail service, use website as entry point, then introduce mobile apps (Eg: Amazon) Myntra model is backwards. Start retail, use desktop website, start mobile site, think about mobile app, hate desktops, shutdown desktop website, shutdown mobile site. I don't get it…

I question the wisdom of WhatsApp's move anyway. It seems like the vast majority of my communications suddenly moved to Facebook messenger, in part because it's right there in the desktop website.

Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only

#22

Post by ing33k »

additional comment :

this is purely a fashion e-commerce portal , I generally want to look at the images of the clothes in good quality on a bigger screen before I buy. I don't think I can get a good overview of the apparel even from my S5 .

Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only

#25

Post by nish1500 »

vidyesh wrote: post #15
achow wrote: post #13

Data makes the move look compelling.. "From Zero users a year ago, currently about 95% of Myntra’s traffic is being channeled through its mobile app. Mobile accounts for 70% of its total revenues.. Of the total time Indians spend on the internet, 90% is through mobile phones." http://www.forbes.com/sites/saritharai/2015/05/12/in-global-...

Actually most articles and even Myntra itself is missing one big variable which has caused this '95%' mobile traffic. The mobile only offers. I myself have fallen to those offers, downloaded the App, used the mobile-only offers and bought items. But when no such offer is provided I prefer browsing and buying from the desktop site. For the past few months Myntra and Flipkart have been running such mobile-only offers.…

Agreed. The only reason I have ever downloaded and used a mobile app for ordering anything was for the mobile-only offer.

Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only

#26

Post by thewhitetulip »

Not every Indian user has access to smartphone at all times, in majority of cases people buy stuff while doing other stuff online, maybe from home or office, those people won't be able to buy anything.

second of all there is nothing called as brand loyalty in ecommerce, the website offering cheapest deals wins, I used to buy many books from flipkart because they give good deals on books, but while buying other stuff I check every other major e commerce website.

Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only

#27

Post by drzaiusapelord »

prateek_mir wrote: post #5

I don't understand the point in shutting down the website. There's a large audience in India which browses for products on e-commerce website while casually browsing other stuff. Taking the service entirely to an app based platform isolates a lot of such customers. Another point is that the there is a section of audience which doesn't necessarily use smart phones, or won't use smart phones for making such purchases,…

>I don't understand the point in shutting down the website.

Pretty sure this is some marketing gimmick to get them in the news and get people exposed to the brand who haven't been before (hey, it worked!). The fashion industry is fairly terrible on all fronts. They'll go back after this gimmick is over.

Didn't Taco Bell do this recently? They temporarily shutdown their websites and launched the app. It got them a lot of attention and press.

Re: Myntra, India's largest fashion and apparel e-commerce portal to go mobile only

#29

Post by RaSoJo »

Either Flipkart is using Myntra to test the waters.

Or their investors have some goal to become profitable ASAP http://www.business-standard.com/article/companies/myntra-ai...

I guess the call was to become profitable no matter what. And if it comes at the cost of shaving off a bit of the Topline (Desktop Revs), then so be it!

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