11–20 of 47 posts
So stupid. Taco Bell tried it and fairly quickly realized how stupid it was.
At least Taco Bell was the exclusive way to get your Taco Bell fix. Myntra is just an e-tailer, and many of their products you can get elsewhere. So it makes even _less_ sense than Taco Bell's move. Interestingly, you can still access Myntra's non-frontpage: http://www.myntra.com/women
"From Zero users a year ago, currently about 95% of Myntra’s traffic is being channeled through its mobile app. Mobile accounts for 70% of its total revenues.. Of the total time Indians spend on the internet, 90% is through mobile phones."
http://www.forbes.com/sites/saritharai/2015/05/12/in-global-...
Data makes the move look compelling.. "From Zero users a year ago, currently about 95% of Myntra’s traffic is being channeled through its mobile app. Mobile accounts for 70% of its total revenues.. Of the total time Indians spend on the internet, 90% is through mobile phones." http://www.forbes.com/sites/saritharai/2015/05/12/in-global-...
The mobile only offers. I myself have fallen to those offers, downloaded the App, used the mobile-only offers and bought items. But when no such offer is provided I prefer browsing and buying from the desktop site. For the past few months Myntra and Flipkart have been running such mobile-only offers. And I get it why they are doing this but they fail to realise ( I am talking out of my depth maybe ) that eventually when they want to make money and the offers are normal/stopped people would not necessarily use the mobile app. Myntra alternatives are many in India.
So stupid. Taco Bell tried it and fairly quickly realized how stupid it was.
At least Taco Bell was the exclusive way to get your Taco Bell fix. Myntra is just an e-tailer, and many of their products you can get elsewhere. So it makes even _less_ sense than Taco Bell's move. Interestingly, you can still access Myntra's non-frontpage: http://www.myntra.com/women
I don't understand the point in shutting down the website. There's a large audience in India which browses for products on e-commerce website while casually browsing other stuff. Taking the service entirely to an app based platform isolates a lot of such customers. Another point is that the there is a section of audience which doesn't necessarily use smart phones, or won't use smart phones for making such purchases,…
I don't understand the point in shutting down the website. There's a large audience in India which browses for products on e-commerce website while casually browsing other stuff. Taking the service entirely to an app based platform isolates a lot of such customers. Another point is that the there is a section of audience which doesn't necessarily use smart phones, or won't use smart phones for making such purchases,…
Not having web presence at all is strange, though. Possibly they'll shut down the e-commerce web site, just leaving a static site with contacts and the links to the mobile apps.
It seems we can soon expects the closing date for Myntra. Its not a good move.