Irrelevant of any feelings towards being gay or not. Surely this is a form of oppression in itself. Everyone is entitled to their own beliefs, whether you approve of them or not, and so by effectively black-mailing others to conform to your perceived social 'right'. I see this as a sad attempt at press. Having never heard of this company or product before.
Speaking out against bigotry is not 'oppression.'
It's a majorly shitty decision though no doubt.