Maybe it's because I work for a nonprofit, but this piece seems like speculation and paranoia. Oh, so this group Peers is actually funded by a handful of wealthy patrons? Guess what--all nonprofits make 90%+ of their revenues from the top 10% or less of donors. Some nonprofits only really have ONE donor. That's just how the nonprofit sector works. All of it. By the author's logic, the Red Cross is astroturf. I think…
That's the point. They're directly manipulating gullible people into thinking they're "sharing" and "doing good" when in reality the entire mission is to sign up more people so sites can take their 30% cut of actual work happening (then, if reported properly, taxes take 50% of the 70% paid out to the user, so the user is left with... not much).