I think this is awesome. Anything we can do to get away from burning fossil fuel is a win in my book. I don’t know about this particular effort, but it seems to me that aviation could really need some big wins in this direction. Last I looked we still run smaller planes on leaded fuel. Crazy.
It will be similar (worse?) implementing a new type of fuel for commercial jets, especially when it comes to wide adoption across a majority of countries around the world. Basically you need something which is as least as reliable, clean (I.e., won’t clog/solidify), non corrosive, etc. and remain that way after being mixed with standard jet fuel.
I too want to see alternatives but expect to see more failures than success at this stage.