First of all – the essay is phenomenal and his book is available online for free – https://www.cambridge.org/core/elements/youtube-apparatus/36... > “Communication within the YouTube Apparatus has no meaning.” The rapid feedback loop between creators and audiences (as constructed by platform metrics) means that the system more and more responds to itself. Rather than trying to go somewhere (as is the case with politi…
It also explains why there's been an alarming trend over the last 10 years of people just getting more vehement about everything.
In the belly of the MrBeast
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Re: In the belly of the MrBeast
#22Best thing I’ve read this week. I am happy to say I have never seen a Mr. Beast video, and now I will be sure never to see one in the future.
Re: In the belly of the MrBeast
#23I knew that even 15 years ago when I was watching crazy pranks pulled by French YouTuber Rémi Gaillard[0]....he was so popular back in the day on YouTube.
Re: In the belly of the MrBeast
#24> The ideal creator has no distance between themselves and their persona. They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account. Isn't this sort of one of the themes from The Prestige(2006)? That certain magicians were so dedicated to their craft that they became inseparable from it. The performance never actually stopped
Great analogy! As a performing magician and a big fan of the movie, I get how obsession with a craft can blur the line between reality and performance. But that line still exists. The best actors, creators, and magicians make us feel they’re being real, even when they’re not.
Re: In the belly of the MrBeast
#25Not entirely related to MrBeast but related to YouTube. I genuinely miss the older algorithm where after watching a video you would go progressively further down a hole of videos somehow related to the one you just watched. It was quite entertaining and really uncovered fascinating videos.
Re: In the belly of the MrBeast
#26> The ideal creator has no distance between themselves and their persona. They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account. Isn't this sort of one of the themes from The Prestige(2006)? That certain magicians were so dedicated to their craft that they became inseparable from it. The performance never actually stopped
David Cassidy and Shirley McClain come to mind for me on this.
Re: In the belly of the MrBeast
#27Not entirely related to MrBeast but related to YouTube. I genuinely miss the older algorithm where after watching a video you would go progressively further down a hole of videos somehow related to the one you just watched. It was quite entertaining and really uncovered fascinating videos.
That being said, occasionally I do have to go into my Google data and clear/clean the watch history to reorient my recommendations.
Re: In the belly of the MrBeast
#28Earlier quoted context omitted.
It also explains why there's been an alarming trend over the last 10 years of people just getting more vehement about everything.
10? We’ve been getting steadily more polarized since at least the 80s.
Re: In the belly of the MrBeast
#29First of all – the essay is phenomenal and his book is available online for free – https://www.cambridge.org/core/elements/youtube-apparatus/36... > “Communication within the YouTube Apparatus has no meaning.” The rapid feedback loop between creators and audiences (as constructed by platform metrics) means that the system more and more responds to itself. Rather than trying to go somewhere (as is the case with politi…
It also explains why there's been an alarming trend over the last 10 years of people just getting more vehement about everything.
The question becomes, is YouTube's algorithm good enough to itself pick up on this new market and serve it? I see no reason it couldn't. It's possible human algorithm-minders might sabotage this instinct by going 'no, this is the big win' and coaxing it towards MrBeast stuff, but surely the algorithm will eventually win out?
Re: In the belly of the MrBeast
#30Not entirely related to MrBeast but related to YouTube. I genuinely miss the older algorithm where after watching a video you would go progressively further down a hole of videos somehow related to the one you just watched. It was quite entertaining and really uncovered fascinating videos.
I'm sure there's plenty of interesting content about topics I haven't searched for, but YouTube seems intent on not letting me out of whatever bubble it thought out for me.