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In the belly of the MrBeast

kevinmunger.substack.com

11–20 of 410 posts

Re: In the belly of the MrBeast

#11
post #8

"They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account." This is great. I think there's a body of research to be done regarding the creation of self in the age of social media. (Not just creators but everyone)

Except that it's "interpolated".

No, it's "interpellated", i.e. 'brought into being'.

Re: In the belly of the MrBeast

#12
post #8

"They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account." This is great. I think there's a body of research to be done regarding the creation of self in the age of social media. (Not just creators but everyone)

Except that it's "interpolated".

That was my first instinct, too, but instead of reflexively posting about it I double checked and found I was wrong and learned something new.

Re: In the belly of the MrBeast

#13
post #8

"They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account." This is great. I think there's a body of research to be done regarding the creation of self in the age of social media. (Not just creators but everyone)

Except that it's "interpolated".

No, that's a different word that doesn't work in that context.

Re: In the belly of the MrBeast

#14
post #8

"They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account." This is great. I think there's a body of research to be done regarding the creation of self in the age of social media. (Not just creators but everyone)

Except that it's "interpolated".

Perhaps not:

https://en.wikipedia.org/wiki/Interpellation

(Specifically the top item, "the process by which we encounter a culture's or ideology's values and internalize them").

Edit: Doh! On checking the article, that's even the same link the author embedded!

Re: In the belly of the MrBeast

#15

First of all – the essay is phenomenal and his book is available online for free – https://www.cambridge.org/core/elements/youtube-apparatus/36... > “Communication within the YouTube Apparatus has no meaning.” The rapid feedback loop between creators and audiences (as constructed by platform metrics) means that the system more and more responds to itself. Rather than trying to go somewhere (as is the case with politi…

It also explains why there's been an alarming trend over the last 10 years of people just getting more vehement about everything.

Re: In the belly of the MrBeast

#16
post #8

"They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account." This is great. I think there's a body of research to be done regarding the creation of self in the age of social media. (Not just creators but everyone)

Except that it's "interpolated".

ooof

Re: In the belly of the MrBeast

#17
post #8

"They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account." This is great. I think there's a body of research to be done regarding the creation of self in the age of social media. (Not just creators but everyone)

Except that it's "interpolated".

I suspect they’re using the second definition of the word (per Google):

PHILOSOPHY (of an ideology or discourse) bring into being or give identity to (an individual or category).

—-

I read it as saying the audience and their reaction to the content is what gives the “creator” their identity.

Re: In the belly of the MrBeast

#18
post #5

> The ideal creator has no distance between themselves and their persona. They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account. Isn't this sort of one of the themes from The Prestige(2006)? That certain magicians were so dedicated to their craft that they became inseparable from it. The performance never actually stopped

> they became inseparable

If one spends most of their waking hours in front of camera producing video after video it's bound to happen subconsciously whether they like it or not.

Re: In the belly of the MrBeast

#19
post #9

Not entirely related to MrBeast but related to YouTube. I genuinely miss the older algorithm where after watching a video you would go progressively further down a hole of videos somehow related to the one you just watched. It was quite entertaining and really uncovered fascinating videos.

I don't.

My experience with their algorithm between 2014 and ~2020 was that autoplay would quickly turn into a form of video diarrhea composed largely of Jordan Peterson and Lex Fridman. Was pretty bizarre because I only watched a few Peterson videos in the beginning, mostly his "Maps Of Meaning" videos which I think are mostly poppycock, and ever since then YouTube would quickly bring me back to his content even though I was never navigating to it organically. I had to resort to clicking "Not interested" and "Don't recommend channel" on several videos, which sort of worked, but it wasn't fool proof.

These days it happens way less often, though usually that loop contains a lot of "gurus" in general and less of Peterson.

I hope I never have to hear the voices of Jordan Peterson or Lex Fridman again. I'm not a fan of either one, but YouTube insisted I was for many years.

Re: In the belly of the MrBeast

#20
post #8

"They have been interpellated by audience metrics; their subjective experience already takes audience reactions into account." This is great. I think there's a body of research to be done regarding the creation of self in the age of social media. (Not just creators but everyone)

Except that it's "interpolated".

No, that's inserting a value. Interpellation is the international police organization popularized by Carmen Sandiego.
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