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While I think it's cool that designers show off their creativity in thinking up new ideas for old products, I could never shake the feeling that this was design's answer to fanfiction. The original creators have to look back and go "okay...?" Related: https://www.google.com/search?hl=en&q=is+this+the+iphone...
If they went this route and did something like this, there would be serious impact to core Microsoft itself. But, it's definitely time for them to come into the new era, so to speak.
The irony being that chunks of that (note the boxes, bags) would match Apple stock product surrounds almost exactly if they had an apple on instead. I also don't understand in a branding exercise why you pick some photos of planets (when Apple is known for its use space imagery on the desktop) and start from there. There needs to be a reason to result path, not a pre-determined result and then ignore of fit some reas…
Microsoft's problem is not their lack of spending on advertising, branding, marketing, PR, etc. They spend colossal amounts of money in these departments.
Their problem is that they no longer know who they are. Worse, they no longer know who they want to be.
In that respect, they are very close to Sony.
Surely a new logo and "branding communication" will change the way a corporation works and conducts its business.
There is no such thing. That's like saying "purely hologram". Pixels have no inherent materiality. There is nothing about the Metro UI that couldn't be recreated on a piece of paper.
The goal is visual communication and delight. Sterile for the sake of sterile isn't virtuous.
Check out his HTC 1 concept.. a bit dated but still interesting
This is great. It will never work. A brand has to reflect the culture of how a product is made, sold, experienced, etc... Microsoft is not about simplicity, it's about feature creep. Microsoft sells software and licenses to big companies. Big companies don't want simple, they want value for their money - features! A better brand promise would be Microsoft - It Does Everything! Look at Windows 8. Is it going metro onl…
Could have easily made the same criticism of Apple in the mid 90s. Microsoft can definitely be saved. You just have to fire Ballmer and put a visionary in charge. There are still some really good people working at Microsoft. Unfortunately, the leadership and vision haven't been there. Nobody has been willing to take risks. They took a risk in killing the OEMs and building Surface in house. They now need to take a big…