Live data from Hacker News

A brief, weird history of brainwashing

technologyreview.com

21–30 of 56 posts

Re: A brief, weird history of brainwashing

#21
post #9

About a fifth of the economic activity in the USA is brainwashing. And quite a bit of other activity, such as most consumer internet services, exist to facilitate this brainwashing.

(Tongue in cheek reference to marketing/advertising.)

No tongue in cheek.

Re: A brief, weird history of brainwashing

#23

Earlier quoted context omitted.

Just to be clear, what you claim is actually two things: - advertising is ~1/5th of US economy (backed with facts) - all advertising is brainwashing (your personal opinion)

That's the entire point, right? Pay money to an ad agency and they will affect the thoughts of your target demographic. Maybe its benign brainwashing, or you'd choose a different word because brainwashing has a lot of connotations. But that is factually what it's trying to do

That's also factually what you're trying to do right now, and what I'm trying to do back at you, but maybe we should call it "communicating" in this instance. Because brainwashing has a lot of connotations. That don't apply. You see.

Re: A brief, weird history of brainwashing

#24

Earlier quoted context omitted.

Just to be clear, what you claim is actually two things: - advertising is ~1/5th of US economy (backed with facts) - all advertising is brainwashing (your personal opinion)

That's the entire point, right? Pay money to an ad agency and they will affect the thoughts of your target demographic. Maybe its benign brainwashing, or you'd choose a different word because brainwashing has a lot of connotations. But that is factually what it's trying to do

This loosens the definition of the word "brainwashing" so much that the term becomes meaningless.

Re: A brief, weird history of brainwashing

#25

Earlier quoted context omitted.

Just to be clear, what you claim is actually two things: - advertising is ~1/5th of US economy (backed with facts) - all advertising is brainwashing (your personal opinion)

That's the entire point, right? Pay money to an ad agency and they will affect the thoughts of your target demographic. Maybe its benign brainwashing, or you'd choose a different word because brainwashing has a lot of connotations. But that is factually what it's trying to do

[deleted]

Re: A brief, weird history of brainwashing

#26

Earlier quoted context omitted.

That's the entire point, right? Pay money to an ad agency and they will affect the thoughts of your target demographic. Maybe its benign brainwashing, or you'd choose a different word because brainwashing has a lot of connotations. But that is factually what it's trying to do

That's also factually what you're trying to do right now, and what I'm trying to do back at you, but maybe we should call it "communicating" in this instance. Because brainwashing has a lot of connotations. That don't apply. You see.

fine- here's two more ways it fits:

advertising is non-consensual, almost everyone would rather not see ads and not internalize its ideas

advertising is precise and scientific, it is done by powerful groups at large scale

and truthfully, if this comment was part of an astroturfing campaign by an agency if have no problem calling it a brainwashing attempt. or call it something else, its all semantics. murder if you're mad, loss of life if you're not sort of thing

Re: A brief, weird history of brainwashing

#27

Earlier quoted context omitted.

That's the entire point, right? Pay money to an ad agency and they will affect the thoughts of your target demographic. Maybe its benign brainwashing, or you'd choose a different word because brainwashing has a lot of connotations. But that is factually what it's trying to do

This loosens the definition of the word "brainwashing" so much that the term becomes meaningless.

https://www.merriam-webster.com/dictionary/brainwashing:

    brainwashing - noun 
    
    1. a forcible indoctrination to induce someone to give up basic political, social, or religious beliefs and attitudes and to accept contrasting regimented ideas

    2. persuasion by propaganda or salesmanship

Re: A brief, weird history of brainwashing

#28

Earlier quoted context omitted.

Just to be clear, what you claim is actually two things: - advertising is ~1/5th of US economy (backed with facts) - all advertising is brainwashing (your personal opinion)

I find this dictionary definition quite fitting: "2. any method of controlled systematic indoctrination, especially one based on repetition or confusion" https://www.dictionary.com/browse/brainwashing

Then you didn't find definition 1 quite fitting.

Re: A brief, weird history of brainwashing

#29

Earlier quoted context omitted.

That's the entire point, right? Pay money to an ad agency and they will affect the thoughts of your target demographic. Maybe its benign brainwashing, or you'd choose a different word because brainwashing has a lot of connotations. But that is factually what it's trying to do

This loosens the definition of the word "brainwashing" so much that the term becomes meaningless.

I've added some more in a sibling comment, but I really don't think the methods used by advertisers are much different than state progapaganda or cults.

Re: A brief, weird history of brainwashing

#30

Earlier quoted context omitted.

That's also factually what you're trying to do right now, and what I'm trying to do back at you, but maybe we should call it "communicating" in this instance. Because brainwashing has a lot of connotations. That don't apply. You see.

fine- here's two more ways it fits: advertising is non-consensual, almost everyone would rather not see ads and not internalize its ideas advertising is precise and scientific, it is done by powerful groups at large scale and truthfully, if this comment was part of an astroturfing campaign by an agency if have no problem calling it a brainwashing attempt. or call it something else, its all semantics. murder if you're…

The article says "mind clearing and reprogramming" is the sense we all usually think of, and that doesn't apply to advertising, even if it's totally dishonest like astroturfing. So although we could agree to call it brainwashing now we've established what we mean, in conversation with a general audience, we shouldn't, because that would be misleading. But anyway, it's been nice brainwashing with you today, I'm glad we had this opportunity to brainwash each other.
Post reply on HN