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Apple releases MGIE, an AI-based image editing model

appleinsider.com

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Re: Apple releases MGIE, an AI-based image editing model

#21

Post by MBCook »

theturtletalks wrote: post #17
rujkking wrote: post #9

Earlier quoted context omitted.

Someone just noticed Apple’s decades old SOP. Watch the aggregate fumble about, fail over and over, then take the few ideas that survive rapid, aimless iteration attempts and add the last mile of polish. A decade of crappy Palm, WinCE, and easily forgotten Java based mobile devices came and went before iPhone. They know what software people refuse to accept; it’s the hardware experience that matters and they’ll wait…

Apple is the master of the second mover advantage. Let the existing companies burn money in R&D, but closely monitor how customers perceive their products. What pain points exist that the current companies haven't addressed? What are the pitfalls? The first mover advantage gives you a chance to get most of the market share, but with Apple's walled garden, they don't need the first mover advantage to do that.

Even when they didn’t have that garden. Look at the iPod.

Other MP3 players existed, but flash media was too small. Other hard drive players existed, they were too big. And both had bad interfaces (by Apple standards).

Apple didn’t show up until they could meet all their goals.

They could have made a phone sooner, it wouldn’t have been the iPhone. They could have made a headset sooner, it wouldn’t be the Vision Pro.

They set their standards for what’s necessary and wait to be able to deliver that.

The first mover rarely wins in the long run.

Re: Apple releases MGIE, an AI-based image editing model

#23

Post by nprateem »

theturtletalks wrote: post #17
rujkking wrote: post #9

Earlier quoted context omitted.

Someone just noticed Apple’s decades old SOP. Watch the aggregate fumble about, fail over and over, then take the few ideas that survive rapid, aimless iteration attempts and add the last mile of polish. A decade of crappy Palm, WinCE, and easily forgotten Java based mobile devices came and went before iPhone. They know what software people refuse to accept; it’s the hardware experience that matters and they’ll wait…

Apple is the master of the second mover advantage. Let the existing companies burn money in R&D, but closely monitor how customers perceive their products. What pain points exist that the current companies haven't addressed? What are the pitfalls? The first mover advantage gives you a chance to get most of the market share, but with Apple's walled garden, they don't need the first mover advantage to do that.

Except with gen AI the interface is text and there are multiple companies that have equally acceptable products. Either apple solves hallucination or makes some other AI breakthrough (i doubt it since the best researchers are probably at the hottest AI companies), or else it's just losing out as other companies capture a new market.

I think the second mover will have a huge disadvantage here as companies integrate the first mover into their products.

Apple will be able to do on-device AI, but I can't see that being a game changer unless paired with AR or some other new tech.

Re: Apple releases MGIE, an AI-based image editing model

#24

Post by gcr »

The significant part of this, for me, is not the image model. It's that Apple rarely publishes in the vision field. Back in Neurips (2016 I want to say?) Apple had a workshop where they said "we're going to engage more with the academic community, we're going to publish more," but since then only a small number of CV projects have seen the academic light of day. I remember one on detection of flashing lights, a whitepaper/tech report on Hey Siri wakeword detection, some interesting synthetic image generation for iris recognition, now this.

If I had to guess, I think Apple Research may have some institutional obstacles to getting research work out there. Perhaps this could indicate those walls are continuing to dissolve bit by bit?

Re: Apple releases MGIE, an AI-based image editing model

#25

Post by jwells89 »

ToucanLoucan wrote: post #10
RyanHamilton wrote: post #6

Earlier quoted context omitted.

What makes you think vision pro is dominating? Unlike iPhone etc it has no distinguishing feature I know of.

Speaking as a VR enthusiast who has virtually no interest in it: The Vision Pro is an entirely new product relative to any other VR headset I know of. It offers a comprehensive set of computing features (discounting an App Store which has only really just started) that puts it roughly on par with something like iPad OS. I would say it dominates currently for VR headsets if that is what you're after, because it's basi…

It’s also got nearly the entire library of iPad apps available to it to tide users over until native alternatives appear, plus for many apps providing a native version is little more than ticking a box in Xcode on existing iOS projects.

This might sound trivial but it determines how long the user is able to use the device exclusively without relying on their phone, computer, etc which is a major factor in it being used at all.

Re: Apple releases MGIE, an AI-based image editing model

#26

Post by ToucanLoucan »

romeros wrote: post #15
ToucanLoucan wrote: post #10

Earlier quoted context omitted.

Speaking as a VR enthusiast who has virtually no interest in it: The Vision Pro is an entirely new product relative to any other VR headset I know of. It offers a comprehensive set of computing features (discounting an App Store which has only really just started) that puts it roughly on par with something like iPad OS. I would say it dominates currently for VR headsets if that is what you're after, because it's basi…

To paraphrase YC/Sama etc. If there is a small grouop of initial users who are obsessively using it and can't get enough of it. Then VP will work and be here to stay. If not, then it is not their time. So, the question is this. If you know anyone who actually got VP. Are they using it obsessively? I got occulus rift a while ago and so did many of my friends. We bought it but never really used it. Like probably a few…

I don't know enough to really say anything with confidence, apart from that if Apple's track record is anything to go by, if any company can get VR-for-work right, I suspect it's them. Not my 10 but I suspect it will be a lot of people's.

Re: Apple releases MGIE, an AI-based image editing model

#27

Post by elliotbnvl »

romeros wrote: post #15
ToucanLoucan wrote: post #10

Earlier quoted context omitted.

Speaking as a VR enthusiast who has virtually no interest in it: The Vision Pro is an entirely new product relative to any other VR headset I know of. It offers a comprehensive set of computing features (discounting an App Store which has only really just started) that puts it roughly on par with something like iPad OS. I would say it dominates currently for VR headsets if that is what you're after, because it's basi…

To paraphrase YC/Sama etc. If there is a small grouop of initial users who are obsessively using it and can't get enough of it. Then VP will work and be here to stay. If not, then it is not their time. So, the question is this. If you know anyone who actually got VP. Are they using it obsessively? I got occulus rift a while ago and so did many of my friends. We bought it but never really used it. Like probably a few…

I am.

Re: Apple releases MGIE, an AI-based image editing model

#28

Post by pksebben »

dosinga wrote: post #18

Interesting read, but then suddenly there's this passive aggressive paragraph: Apple stock has taken a beating as of late, in part because analysts have loudly proclaimed that the company is behind Meta, Google, and Microsoft in generative AI implementation. It's not clear why this wasn't a problem when it wasn't first to a mobile phone, a tablet, a smartwatch, or a VR headset, but is with generative AI. somebody is…

I dunno, the tone may be what it is but I kinda see the message re: analysts and their forecasts. Beat the managers, buy the index, yaknow.

Re: Apple releases MGIE, an AI-based image editing model

#29

Post by bayindirh »

MBCook wrote: post #21
theturtletalks wrote: post #17

Earlier quoted context omitted.

Apple is the master of the second mover advantage. Let the existing companies burn money in R&D, but closely monitor how customers perceive their products. What pain points exist that the current companies haven't addressed? What are the pitfalls? The first mover advantage gives you a chance to get most of the market share, but with Apple's walled garden, they don't need the first mover advantage to do that.

Even when they didn’t have that garden. Look at the iPod. Other MP3 players existed, but flash media was too small. Other hard drive players existed, they were too big. And both had bad interfaces (by Apple standards). Apple didn’t show up until they could meet all their goals. They could have made a phone sooner, it wouldn’t have been the iPhone. They could have made a headset sooner, it wouldn’t be the Vision Pro.…

Apple cooks the tech required for their vision behind closed doors. Then release it when it's ready by their standards.

It's a bit like Debian*, but closed source.

*: It's ready when it's ready.

Re: Apple releases MGIE, an AI-based image editing model

#30

Post by adventured »

rujkking wrote: post #9
ericmcer wrote: post #4

It feels like Apple has been very quiet about their approach in some of the future spaces (self-driving, VR/AR, AI) but then they suddenly burst out with something like Vision Pro. It seems like they are biding their time and avoiding the hype knowing that they don't need to get their first. If they can produce a superior product their brand will let them dominate those markets whenever they decide to release.

Someone just noticed Apple’s decades old SOP. Watch the aggregate fumble about, fail over and over, then take the few ideas that survive rapid, aimless iteration attempts and add the last mile of polish. A decade of crappy Palm, WinCE, and easily forgotten Java based mobile devices came and went before iPhone. They know what software people refuse to accept; it’s the hardware experience that matters and they’ll wait…

It's not the hardware, it's the combination of good hardware and software. That's paraphrasing Steve Jobs. He also stated that one of the primary advantages Apple had was software with better usability, generally higher quality software.

> Modern hardware is responsible for AI

No, again, it's the hardware and software. Tensorflow is what formally sparked the AI boom that we're still rolling on, and of course it needed the underlying hardware.

The hardware does nothing without the software. Python and Linux are good software, to name two.

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