I'm surprised to see a new brand font in nearly-2024 that doesn't have variable axes.*
* https://fonts.google.com/knowledge/introducing_type/introduc...
Reddit Sans
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Re: Reddit Sans
#22Re: Reddit Sans
#23I guess with less users and moderators they have more time to explore their hobbies over at reddit now.
Reddit has always had a ton of stupid irrelevant side projects. Remember "creddits"/ReddCoin, the "social cryptocurrency" they were developing? Hard to believe that was a decade ago. Harder to believe that in retrospect, they should have just done it, been ready when the crypto hype wave came and exited/IPO'd as billionaires.
Re: Reddit Sans
#24Blog post: https://news.ycombinator.com/item?id=38465233 Specimen site: https://redditsans.s-ings.com/
Snoo looks like he has a beard now: https://www.redditinc.com/assets/images/site/_1440xAUTO_crop...
Looks like snoo is working through the night but hasn't stopped hitting the whisky bottle prepping for that IPO.
Re: Reddit Sans
#25This is a really clean font. Nice work!
It's terrible.
L != I
Re: Reddit Sans
#26any explanation of why they embarked on a custom font? it's not such a simple task and most people wouldn't really appreciate the difference if they used arial for everything
To me, it looks like creating a font isn't terribly difficult based on https://kokorobot.ca/site/making_a_font.html.
That said, I'm a no-talent hack and I'm sure any font I created would look like I ate and subsequently vomited off-brand crayons onto the screen.
Re: Reddit Sans
#27I don't really understand why every brand nowadays wants to have a custom font
Part of it has to do with licensing costs but also "brand-able" ownership.
Say if you use Arial or Helvetica for your logo, then it's a generic typeface easily reproduced by whoever else that has them installed on their computer. So often, many brands for their logo take a generic font and customize it to make it their own. However, when you customize a font for a logo the font file itself is not customized, just the vector version of it for the character of the brand name. So if you want to extend the usage of the font style to say headline text or advertising text, then you need a whole custom built font. Custom fonts cost money, but picking a pre-existing "designed" typeface from other type foundries cost a lot more than getting a custom font. So two birds with one stone, you get a unique font for your brand and don't pay additional licensing since you own it.
Re: Reddit Sans
#28Re: Reddit Sans
#29I guess with less users and moderators they have more time to explore their hobbies over at reddit now.
Reddit has always had a ton of stupid irrelevant side projects. Remember "creddits"/ReddCoin, the "social cryptocurrency" they were developing? Hard to believe that was a decade ago. Harder to believe that in retrospect, they should have just done it, been ready when the crypto hype wave came and exited/IPO'd as billionaires.
On the other hand, that big pixel board thing they do once a year is a great idea. Some of these other things also led to fun community behaviours.
Re: Reddit Sans
#30Earlier quoted context omitted.
Reddit has always had a ton of stupid irrelevant side projects. Remember "creddits"/ReddCoin, the "social cryptocurrency" they were developing? Hard to believe that was a decade ago. Harder to believe that in retrospect, they should have just done it, been ready when the crypto hype wave came and exited/IPO'd as billionaires.
On the other hand, that big pixel board thing they do once a year is a great idea. Some of these other things also led to fun community behaviours.
Not once a year, it was supposed to be a one off in 2017, and they did it again in 2022 and 2023.