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Reddit Sans

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Re: Reddit Sans

#8

any explanation of why they embarked on a custom font? it's not such a simple task and most people wouldn't really appreciate the difference if they used arial for everything

Someone wanted to make work for themself.

Or justify themself being present at their "job". :)

Re: Reddit Sans

#9
post #7

I don't really understand why every brand nowadays wants to have a custom font

Hipster design teams. Typography lets them be "artists", returning to bohemian roots. In reality, they're just designing apps around dark patterns or whatever the product management team thinks is righteous. Companies can't say no, they're in demand, so its really a "20% project".

Re: Reddit Sans

#10
post #7

I don't really understand why every brand nowadays wants to have a custom font

I'm curious about it too, I'd love to read something by someone with more specific insight than I have.

I know that people love to make fonts: it's a really common hobby activity and people make incredible fonts all the time just for the hell of it. I don't really know how that translates so commonly into the institutional will to do it that every company seems to have. I can kinda guess but it's just conjecture.

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