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Apple plans a slow, appointment-only rollout of Vision Pro

bloomberg.com

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Re: Apple plans a slow, appointment-only rollout of Vision Pro

#21

Post by giobox »

goosedragons wrote: post #9
shipscode wrote: post #4

Having messed with VR/AR tech since the DK2, the Apple Store presence could be the killer app that VR/AR needs. The manual learning process of ordering special fit lenses, adjusting the headsets, etc would be a great fit with Apple’s store model.

Conversely the fact that you need special fit lenses and a store appointment means its going to be hard to test out and hard to buy. You're probably not going to be able to wander past the Apple store in the mall and take a quick peek in and play with the Vision Pro like you can with their other products like the iPad. Nor will testing your friend's necessarily be a good experience. Plus even in the U.S Apple Store's…

> Plus even in the U.S Apple Store's aren't that common

There are 270+ Apple stores in the US, I don't have the figures to hand but an overwhelming percentage of the country's actual population live within an hour of an Apple store. They are common, frankly.

I'm not defending the decision to require a store visit here, but lets not paint a picture of Apple store availability that doesn't exist. The number of people with disposable income in the US to purchase a 3500 dollar headset and actually want to buy one who aren't living under an hour from an Apple store is likely a very small list.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#22

Post by r_hoods_ghost »

catchnear4321 wrote: post #12
goosedragons wrote: post #9

Earlier quoted context omitted.

Conversely the fact that you need special fit lenses and a store appointment means its going to be hard to test out and hard to buy. You're probably not going to be able to wander past the Apple store in the mall and take a quick peek in and play with the Vision Pro like you can with their other products like the iPad. Nor will testing your friend's necessarily be a good experience. Plus even in the U.S Apple Store's…

the price tag already made this a “not for everyone.” for the enthusiastic, apple is going to make it as low-friction as possible. this is a slow game.

How on earth is forcing someone to go to a store, probably only in a few select locations far away from where you live, low friction?

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#23

Post by Forgeties79 »

Kerbonut wrote: post #20
amelius wrote: post #16

Earlier quoted context omitted.

> the fact that you need special fit lenses and a store appointment Sounds like a serious shortcoming if you can't share the device with friends and family.

Do you share your iPhone, iPad, MacBook Pro, AirPods or Apple Watch with friends and family? It’s touted as a work machine first and foremost right? Do you share your work laptop with others? Apple exec logic I’m sure. I get what you’re saying and it’s hard to describe (and never really does it justice) the experience of this technology. It’s something you have to experience yourself to understand.

It shouldn’t have to be explained that dedicated video game hardware and personal mobile computers have very different use cases and sharing cultures around them.

Do you share the use of your tv with friends and family?

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#24

Post by gibbitz »

Even if they came to my house to fit me with it I wouldn't buy it. What problem is it solving for someone other than Apple? We've been seeing this AR pipe-dream for 10+ years and it hasn't caught on. Not because the technology was bad, but because people just don't want it.

What Apple is missing here is that people wanted the iPhone (a phone with an iPod built in) for years before it was even officially announced as under development. It succeeded because the market invented it, not because Apple are geniuses who showed us we needed it.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#25

Post by evandale »

r_hoods_ghost wrote: post #22
catchnear4321 wrote: post #12

Earlier quoted context omitted.

the price tag already made this a “not for everyone.” for the enthusiastic, apple is going to make it as low-friction as possible. this is a slow game.

How on earth is forcing someone to go to a store, probably only in a few select locations far away from where you live, low friction?

You left out important context:

> for the enthusiastic, apple is going to make it as low-friction as possible.

Going to a store is not low friction for an enthusiast. We've already established that the price tag shuts out all but the enthusiast.

Apple enthusiasts will do anything to buy Apple products.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#26

Post by kibwen »

Kerbonut wrote: post #20
amelius wrote: post #16

Earlier quoted context omitted.

> the fact that you need special fit lenses and a store appointment Sounds like a serious shortcoming if you can't share the device with friends and family.

Do you share your iPhone, iPad, MacBook Pro, AirPods or Apple Watch with friends and family? It’s touted as a work machine first and foremost right? Do you share your work laptop with others? Apple exec logic I’m sure. I get what you’re saying and it’s hard to describe (and never really does it justice) the experience of this technology. It’s something you have to experience yourself to understand.

Regardless of Apple's marketing, for the vast majority of people this will be a media consumption device first and a media creation device second, just like the iPad. And you absolutely share your media consumption devices (television, game consoles, iPads) with your family/housemates.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#27

Post by chasing »

Kerbonut wrote: post #20
amelius wrote: post #16

Earlier quoted context omitted.

> the fact that you need special fit lenses and a store appointment Sounds like a serious shortcoming if you can't share the device with friends and family.

Do you share your iPhone, iPad, MacBook Pro, AirPods or Apple Watch with friends and family? It’s touted as a work machine first and foremost right? Do you share your work laptop with others? Apple exec logic I’m sure. I get what you’re saying and it’s hard to describe (and never really does it justice) the experience of this technology. It’s something you have to experience yourself to understand.

I share my PlayStation and AppleTV with friends and family. And, yeah, my kid regularly uses my iPad and family members definitely use one another’s phones on occasion. Also the Vision Pro is expensive enough that not every family member will get one — if there’s one in the house it sure would be cool if everyone could use it.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#28

Post by beebeepka »

Kerbonut wrote: post #20
amelius wrote: post #16

Earlier quoted context omitted.

> the fact that you need special fit lenses and a store appointment Sounds like a serious shortcoming if you can't share the device with friends and family.

Do you share your iPhone, iPad, MacBook Pro, AirPods or Apple Watch with friends and family? It’s touted as a work machine first and foremost right? Do you share your work laptop with others? Apple exec logic I’m sure. I get what you’re saying and it’s hard to describe (and never really does it justice) the experience of this technology. It’s something you have to experience yourself to understand.

Eh, you have a point. I am not exactly keen on sharing my Valve Index with people because hygiene is important to me. My wife can use it if she wants to.

However, we're talking about a 3500 US dollar (without tax) device and a novelty. Of course people are going to share it if they can.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#29

Post by throw47474777j »

gibbitz wrote: post #24

Even if they came to my house to fit me with it I wouldn't buy it. What problem is it solving for someone other than Apple? We've been seeing this AR pipe-dream for 10+ years and it hasn't caught on. Not because the technology was bad, but because people just don't want it. What Apple is missing here is that people wanted the iPhone (a phone with an iPod built in) for years before it was even officially announced as…

> Not because the technology was bad, but because people just don't want it.

It’s hard to see how anyone who has been following the technology could make this claim.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#30

Post by CrampusDestrus »

gibbitz wrote: post #24

Even if they came to my house to fit me with it I wouldn't buy it. What problem is it solving for someone other than Apple? We've been seeing this AR pipe-dream for 10+ years and it hasn't caught on. Not because the technology was bad, but because people just don't want it. What Apple is missing here is that people wanted the iPhone (a phone with an iPod built in) for years before it was even officially announced as…

AR is a wet dream fostered by decades of science fiction. Please don't kid everyone with this
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