We use fb for the family calls. This will add years to the project of being able to get grandma on a call without difficulty and I'm not sure she has that kind of time. I'm only half joking.
Tell HN: Facebook Messenger is testing in-call video ads
21–30 of 87 posts
Re: Tell HN: Facebook Messenger is testing in-call video ads
#22Re: Tell HN: Facebook Messenger is testing in-call video ads
#23I bet this is some MBA's idea
Meta Brand Assassin?
Re: Tell HN: Facebook Messenger is testing in-call video ads
#24Interesting find.
One might argue that ad-tech went too far on this one if they are tracking conversations to place the "right" ads.
Some random thoughts:
Would the ad be different for caller / recipient?
Why would an advertiser place their ad there while there are "safer" places on Amazon, Apple, Netflix, Disney, etc?
Are ad-tech business models at the end of the innovation cycle?
What's coming next?
Re: Tell HN: Facebook Messenger is testing in-call video ads
#25Is it going to display ads based on the conversation of the call?
Re: Tell HN: Facebook Messenger is testing in-call video ads
#26Assuming this is true, who comes up with ideas like this? If I was an advertiser do I really want to pay to have my ad (video nonetheless) shown to someone while they're actively trying to have a phone call? As a user, I'd just be pissed off at the advertiser plus im not looking at my screen when talking. I guess technically this increases ad "views" metrics. But advertisers are just wasting their money. I hope the f…
Ads are often (if not always) shown to users who are actively trying to do something else. Like watching a video or reading an article. Why should this be different?
> video or reading an article
Setting aside that people load their browsers up with ad blockers to avoid those too, they're also async experiences that have no real-time social dynamics involved with them. Video calls are interpersonal and interruptions are highly problematic.
Re: Tell HN: Facebook Messenger is testing in-call video ads
#27Assuming this is true, who comes up with ideas like this? If I was an advertiser do I really want to pay to have my ad (video nonetheless) shown to someone while they're actively trying to have a phone call? As a user, I'd just be pissed off at the advertiser plus im not looking at my screen when talking. I guess technically this increases ad "views" metrics. But advertisers are just wasting their money. I hope the f…
Ads are often (if not always) shown to users who are actively trying to do something else. Like watching a video or reading an article. Why should this be different?
Yes, but in the cases you mentioned the user is interacting with the same pane of glass. In this case, the user's interaction is voice, not the screen.
Also not to mention that calls are very private. And the impression it gives to consumers that their call is being used for ads or even tracking.
Re: Tell HN: Facebook Messenger is testing in-call video ads
#28Its a win-win. Less bandwith costs -> cost reduction.
Higher revenue. More, more money.
Sounds like someone deserves a promotion. Just look at the right numbers for your arguments.
Re: Tell HN: Facebook Messenger is testing in-call video ads
#29I need to say, that I would probably lost my marbles if video call application would do anything like that.
Re: Tell HN: Facebook Messenger is testing in-call video ads
#30Assuming this is true, who comes up with ideas like this? If I was an advertiser do I really want to pay to have my ad (video nonetheless) shown to someone while they're actively trying to have a phone call? As a user, I'd just be pissed off at the advertiser plus im not looking at my screen when talking. I guess technically this increases ad "views" metrics. But advertisers are just wasting their money. I hope the f…
I am certain the advertisers love this. All ads are intrusive, and generally the more intrusive the more expensive.