Mixpanel is also crazily expensive. I am using mixpanel to track email sends and app opens for iphone apps, and at 1.2 million events a month, this would cost $350 a month. That's just insane for a graph that shows daily opens.
Mixpanel buys a billboard, declares page views are dead.
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Re: Mixpanel buys a billboard, declares page views are dead.
#22But I just setup a mixpanel account tonight for tracking ... pageviews.
Re: Mixpanel buys a billboard, declares page views are dead.
#23Didn't they see how it didn't work too well for DDG? It ended with (last I saw) many people criticising their "attack" and even Matt Cutts getting involved, it seems strange they'd do this after that... assuming "the ‘war’ they have declared on Google" is accurate. Also I suspect a billboard advertisement for something with such a small user base (vs. the average person who will see this) won't convert much so they'r…
While HN's reaction to DDG's 'war on Google' has been mixed, their search traffic doubled in January (according to Gabriel's newsletter, not sure if there's a linkable source on this), so I'm not prepared to consider the strategy a failure.
They publish traffic numbers here: http://duckduckgo.com/traffic.html
Unfortunately it just ticked over on the month, so there's not much history there. For reference in the current numbers, I've been watching it for about 6 months if memory serves, and before the banner went up, it only broke 100k once. It's been getting 200k+ since the banner went up. So somewhere between double and triple the queries.
Re: Mixpanel buys a billboard, declares page views are dead.
#24So let me get this straight: Mixpanel is advising me that page views are dead, engagement is all that matters ... and their chosen medium for this message permits no measurement of engagement whatsoever.
Their web2.0 metrics are superior to traditional measures, but a one-way communications medium that has been popular for over five hundred years is apparently superior to any type of online advertising, so much so that you don't even care about the metrics.
This is the worst message/medium mismatch I could imagine.