Mixpanel buys a billboard, declares page views are dead.
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Mixpanel buys a billboard, declares page views are dead.
1–10 of 24 posts
Re: Mixpanel buys a billboard, declares page views are dead.
#2Didn't they see how it didn't work too well for DDG? It ended with (last I saw) many people criticising their "attack" and even Matt Cutts getting involved, it seems strange they'd do this after that... assuming "the ‘war’ they have declared on Google" is accurate. Also I suspect a billboard advertisement for something with such a small user base (vs. the average person who will see this) won't convert much so they're banking on "social media" coverage?
Mixpanel is neat though.
Re: Mixpanel buys a billboard, declares page views are dead.
#3Congratulations. The billboard looks great.
Re: Mixpanel buys a billboard, declares page views are dead.
#4Didn't they see how it didn't work too well for DDG? It ended with (last I saw) many people criticising their "attack" and even Matt Cutts getting involved, it seems strange they'd do this after that... assuming "the ‘war’ they have declared on Google" is accurate. Also I suspect a billboard advertisement for something with such a small user base (vs. the average person who will see this) won't convert much so they'r…
I think the approach here is perfectly acceptable. The billboard makes a statement and provides a solution. Nothing wrong here.
Re: Mixpanel buys a billboard, declares page views are dead.
#5Didn't they see how it didn't work too well for DDG? It ended with (last I saw) many people criticising their "attack" and even Matt Cutts getting involved, it seems strange they'd do this after that... assuming "the ‘war’ they have declared on Google" is accurate. Also I suspect a billboard advertisement for something with such a small user base (vs. the average person who will see this) won't convert much so they'r…
The billboard's not focusing on Google, just the concept of pageviews.
Re: Mixpanel buys a billboard, declares page views are dead.
#6Didn't they see how it didn't work too well for DDG? It ended with (last I saw) many people criticising their "attack" and even Matt Cutts getting involved, it seems strange they'd do this after that... assuming "the ‘war’ they have declared on Google" is accurate. Also I suspect a billboard advertisement for something with such a small user base (vs. the average person who will see this) won't convert much so they'r…
Whether or not people criticize the attack is any publicity better than nothing? They may take a hit but I think Mixpanel has a bigger problem of being obscure versus the possible backlash. On the other hand this could all blow up in their faces and then they are screwed. Now I either recall what Mixpanel does or I now know what their purpose is.
Re: Mixpanel buys a billboard, declares page views are dead.
#7Didn't they see how it didn't work too well for DDG? It ended with (last I saw) many people criticising their "attack" and even Matt Cutts getting involved, it seems strange they'd do this after that... assuming "the ‘war’ they have declared on Google" is accurate. Also I suspect a billboard advertisement for something with such a small user base (vs. the average person who will see this) won't convert much so they'r…
> Also I suspect a billboard advertisement for something with such a small user base (vs. the average person who will see this)...
Probably true for most billboards, but the 101 on the peninsula might be the one place in the world it makes sense (box.net has some great ads; AOL and Zynga have ads looking for job applicants)
Re: Mixpanel buys a billboard, declares page views are dead.
#8Didn't they see how it didn't work too well for DDG? It ended with (last I saw) many people criticising their "attack" and even Matt Cutts getting involved, it seems strange they'd do this after that... assuming "the ‘war’ they have declared on Google" is accurate. Also I suspect a billboard advertisement for something with such a small user base (vs. the average person who will see this) won't convert much so they'r…
The billboard's not focusing on Google, just the concept of pageviews.
I didn't mean the billboard specifically, but the claim that they're waging a "war on google". DDGs thingy was more than just a billboard.
Re: Mixpanel buys a billboard, declares page views are dead.
#9baller move guys. love the audacity. go mixpanel.
Re: Mixpanel buys a billboard, declares page views are dead.
#10Noticed on 101 last night. Presuming the idea is to give the folks on the GoogleBus something to see?