How cooling of rotor being achieved ? Energy, power and torque density of other motor designs are limited by their cooling capacity. Reluctance motor being externally cooled, has this as a prime selling point. I think for claimed improvement, it will need external cooling which is not mentioned in article.
There's a lot not mentioned. How do they move the rotor magnets in field weakening? How do they reconfigure the coils? How do they get 20 percent more efficiency when most are already over 90-95 percent?
As a layman, how it sounds to me is that your 90–95% figure is the optimal efficiency, but electric cars don’t spend most of their time driving their motors at the speeds that yield this optimal efficiency; this motor, then, has a wider range of speeds at which it can be optimal. They’re also taking reduced weight into account. Hence talking about all this in terms of range rather than electrical efficiency.