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I can no longer recommend MailChimp

grahamcluley.com

21–30 of 150 posts

Re: I can no longer recommend MailChimp

#22
I recently set up a mail server with DKIM, SPF, DMARC configured correctly. After spending a day fighting with major email services to not mark my emails as spam, I really saw the value of email service providers. But the damn prices...

Are there any alternatives to traditional email that could potentially replace it in the near future?

Re: I can no longer recommend MailChimp

#23
As a marketer, one of the issues I run into is to subscribe someone, who filled a contact form on my website, to an email automation series (usually to nudge them towards taking an extra action while we scramble to get back to them). Problem is, once the user filled up the contact form to make an enquiry, he is unlikely to go to his/her inbox to confirm... a subscription link.

I do think double opt-in is the way forward (as outlaid in the article), but having that single opt-in option for some special cases is necessary from a business point-of-view.

Overall, pretty good compromise by Mailchimp.

Re: I can no longer recommend MailChimp

#24
post #16
post #7

We use Mailchimp for B2B newsletters and have several thousand subscribers in our lists. This is the first time I hear anything about this. No mails whatsoever although I am a German user.

I've received two mails in the past week. http://mailchi.mp/f3bc9acebf61/were-making-important-changes... http://mailchi.mp/5fbac34cf976/were-making-important-changes...

Ditto.

Re: I can no longer recommend MailChimp

#26
post #2

They haven't "gone bananas". Removing double opt-in means more subscribers, which means higher revenue for them. Their revenue is based on subscriber counts, no matter how they were obtained. I hope everyone else does what I do: any bulk emails I did not subscribe to get marked as spam in gmail. Even a company the size of mailchimp can't cycle and "warm" email servers fast enough if a critical mass of people are tagg…

In the short term, probably more revenue. But once they race to the bottom of deliverability rates (like SES, for example), MailChimp will forever have lost it’s major defining feature: emails that actually make it to the inbox.

I suspect they would use different IP addresses for deliverability depending on a single or double opt-in subscription in order to manage that risk. That would be the sensible think to do at least.

Re: I can no longer recommend MailChimp

#27
post #10

Is this going to affect MailChimp's deliverability? It seems like it would, my understanding is the reason most relays and blacklists are so lenient with MailChimp is exactly because of their double opt-in policy. Looks like they're ultimately throwing their long-term business under the bus for a short burst of extra cash.

Absolutely it will. If you use MailChimp and care about deliverability, I would recommend you begin looking at alternatives (if you haven't already).

Don't most other providers already do single opt-in by default already anyway? Really, MailChimp is just sinking to their level. It's not all of the sudden worse than alternatives, right?

Re: I can no longer recommend MailChimp

#29
post #20

That is not problem of Mailchimp, it's problem of culture and "best practices". It's really annoying and it became annoying long before this change. I receive lots of such emails not only from Mailchimp. At least Mailchimp has one-click unsubscribing, most custom-built mailing list systems don't have it, requiring to log in or just not working. The problem with Mailchimp is: - Spam filters work mediocre, despite AI h…

One workaround is to use disposable email addresses when signing up to anything online, like https://forward.cat
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