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As lockdowns lift, media firms brace for an “attention recession”

economist.com

191–200 of 207 posts

Re: As lockdowns lift, media firms brace for an “attention recession”

#191

Earlier quoted context omitted.

I love how now that he disagrees he's suddenly "not a progressive".

I mean, he's long been primarily a conspiracy theorist, surely?

He occasionally gloms on to a conspiracy theory, but he's more into shallow hot takes without any deeply consistent factual or ethical theory from one moment to the next.

Re: As lockdowns lift, media firms brace for an “attention recession”

#192

Earlier quoted context omitted.

What, exactly, is special about Alamo? I'm unfamiliar.

They kick out people who text or talk during movies and they were the first theater I heard of that served alcohol and food.

I want this so bad

Re: As lockdowns lift, media firms brace for an “attention recession”

#193

Good. I hope they all go out of business. Their predatory practices are the reason why social media is so toxic. I'm honestly amazed that companies haven't figured out that advertisements are far less effective than they claim to be and they are probably over spending on them [1]. [1] https://www.kellogg.northwestern.edu/faculty/research/resear...

People were predicting this a decade ago, such as after Facebook ipo. Many huge companies do not care about roi in the same way small biz does. They just want to spend as much as possible to get the word out about a new product.

Why would they care about getting the word out if it wasn’t ultimately for ROI?

Re: As lockdowns lift, media firms brace for an “attention recession”

#194
post #59

Earlier quoted context omitted.

Their "secret" is a liquor license.

Ha, AMC has a liquor license around here, but since re-opening I've still had: 1. A movie start 30 minutes late as they had forgotten about the showing 2. 30 minutes worth of ads after the supposed start time of the film 3. God awful food whose quality rivals Circle K at quadruple the prices 4. Alcoholic beverages that are several times more expensive than the plastic bottle their liquors come from Not to say all the…

AMC is the counterargument I was thinking of too. Total shitshow of a cinema chain. Cinemark is the bare minimum experience IMO.

Re: As lockdowns lift, media firms brace for an “attention recession”

#195

Earlier quoted context omitted.

> But there aren’t too many people of that caliber. Most just go through the motions. This is true of every field from doctors to lawyers to software developers. Most people are pretty average at their jobs.

I think especially larger companies prefer average but predictable people that execute their role as ordered. Top performers don’t really fit in.

Top performers aren’t needed for most jobs and in many cases just aren’t desireable. There’s nothing wrong with filling seats with perfectly average people to do perfectly average jobs — and I say this as a person who is (at best) quite average.

Re: As lockdowns lift, media firms brace for an “attention recession”

#196

Good. I hope they all go out of business. Their predatory practices are the reason why social media is so toxic. I'm honestly amazed that companies haven't figured out that advertisements are far less effective than they claim to be and they are probably over spending on them [1]. [1] https://www.kellogg.northwestern.edu/faculty/research/resear...

It really is. The stuff facebook serves to me is just so badly wrong it's hilarious that they are taken someone's money to show me an add which if anything is going to result in me even less likely to buy the product

And yet, you are likely an outlier because many people advertise on Facebook and can specifically track sales per impression or click. They can turn off their ads, and sales stop. They can increase their ad spend and sales increase (to a point).

This is why they keep using online ads. The results can be pretty instantaneous and trackable.

Re: As lockdowns lift, media firms brace for an “attention recession”

#197
post #146

Earlier quoted context omitted.

> amazed that companies haven't figured out that advertisements are far less effective than they claim to be I was once asked to do some stats on the marketing effectiveness of a company I was at. Not my job but I really hated a couple of the people in the marketing dept so I went at the task anyway. I had long had suspicious that the advertising was mostly smoke and mirrors so I was glad to find out that I was right…

I know it could be tongue in cheek, but if you did the analysis because you hated them you may have been biased in your results. I have no idea about marketing, but as a consumer I know that I am influenced both positively and negatively at times with regards to products based on my experience with their marketing. I also have a feeling that marketing is more than just correlation between campaign and sales. I.e. wha…

They were probably spending something like 20% of the entire budget on pointless advertising. Commercials, Radio, Billboards, planes, buses, google. In one example they were paying 10's of thousands a month each for some premium listings on several free listing sites where we literally never had a single conversion or even click through to our website. There were targeted ads where the cost of the ads were more than even if we had sold every single item that was advertised. There were long running ad campaigns running on products that had zero sales.

I actually realized my bias and possibly the perception of it to others. I made a dynamic dashboard setup with all the data I could find on sales and marketing and let them mix max slice and dice it themselves. I figured that if I simply delivered a super negative report it would be ignored.

One of my favorite additions to the report were sliders that let them increase or decrease the threshold of which ads counted towards a sale. Say an ad placed today and a spike in sales tomorrow or next month. The stats were still bad with huge gaps in time that counted towards a sale.

Re: As lockdowns lift, media firms brace for an “attention recession”

#198

Earlier quoted context omitted.

But not first run movies that have a theatrical window.

Can you list the movies that didn't get a simultaneous digital release during the last year or so? Tenet, and...? I have a bunch of pre-paid movie tickets still from the pre-pandemic days. Haven't used a single one, since all the movies I wanted to watch I can see at home for around 25€.

Stillwater, which is the first movie in a while I've wanted to see.

Re: As lockdowns lift, media firms brace for an “attention recession”

#199

Earlier quoted context omitted.

I feel this way about traditional broadcast/cable. BUT I think the side effect of dwindling audiences is far worse in toxicity. Look at NewsMax and Fox. They cater to more extreme more engaged viewers, at the expense of reality and the health of the rest of us.

A highly subjective view that could be expanded to any number of mainstream and fringe media outlets.

Can definitely be expanded beyond the right but there is scientific backup on media affects on extreme and dangerous views

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C6&q=coro...

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C6&q=extr...

Re: As lockdowns lift, media firms brace for an “attention recession”

#200
post #186

Earlier quoted context omitted.

>Ratings for sporting events are down dramatically I think maybe some of the kneeling and other political / social virtue signalling by sporting codes are having an effect too. I know I am fed up. The same ideology is broadcast at work, on the news, on art/film/theatre/books, social media and now sports. I feel like the protagonist in "A Clockwork Orange" with my eyelids stapled open and being force fed a mind virus.

That's what did it for me. I was already a bit sour with the amount of ads in the NFL, but when it became political on the field, that was enough. Agree or disagree with the position, but I watch sports to take a break from reality.

I suspect most of the athletes are okay with you not watching. For them, sports are reality and not escapism.
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