The crazy part about this is that in the meeting of setting targets one option that came up was folding the cloud unit entirely. And this was already after billions invested. I don't really believe that they will leave the cloud wars, but still goes to show you the scale and profitability of their ad business and how central it is that even after billions of invested they can still decide to shutter something. Doesn'…
Why not abandon a project that isn’t successful just because you invested billions? Doing the opposite is the definition of the “sunk cost fallacy”.
If they kill GCP, what CTO in their right mind would ever choose Google for a mission critical service?