Earlier quoted context omitted.
Agreed. As a long time prime user, it's been the rise in counterfeit goods that has really shook my unwavering loyalty to Amazon. I used to order everything on there, without thinking twice. Now, I'm much more careful about what I buy on there, and often just avoid purchasing on Amazon entirely.
For me it's been shipping issues. At some point Amazon became really unreliable with their delivery date "guarantees". I've had four separate packages simply not arrive at all, and plenty more that were a few days to a week late. Confusingly, the Amazon app seems to mark a package as "delivered" when the estimated date is reached, regardless of its actual status. When you dig into the tracking information, sometimes…
Especially annoying when, for example, the last part of my PC was set to arrive one day and I had to wait.