Earlier quoted context omitted.
Really? More than 99% of the junk email in my box is from "legitimate" senders who use their own mailservers. The truth of the matter is that it's already pretty easy to block the hit and run spammers. Most of the junk that gets through is sent by people with the resources to bully the spamfilters into accepting it.
Spam is viagra ads and the like (unsolicited commercial email). Promotional emails from companies you have a relationship with are a different thing. Users should be able to easily filter and ignore promotional email, but email hosting companies should never block it as spam. SMTP is not where email organization should happen. That's what email clients are for. Blocking DoS attacks and spam makes sense. Blocking Amaz…
I'm really glad that gmail sorts these emails into a place where I don't have to ignore them, because I used to flag them as spam whether or not I might have accidentally given consent 10 years ago by buying something once. It was making email as useful as physical mail(read: not at all).
Just because I bought something from you once does not mean we have a relationship, just as a one-night stand does not entitle you to ask me to help you move.