I cancelled Prime last year after getting fed up with Amazon in several ways. Bringing ads to Prime Video was the straw that broke the camel’s back. I do still end up ordering from time to time, and the checkout process for non-Prime members is horrific. Multiple Prime sign-up offers that I always need to carefully read so I don’t click the wrong thing, illogical default shipping options, with more tricks to try and…
In the meantime I was fed up with Prime Video and wondering why I was paying for it.
Between the dark patterns cancelling Prime and the many dark patterns trying to get you to join Prime I also stopped feeling like a welcome customer of large sections of Amazon's website and have gone even more back to boring old retail stores. My biggest remaining relationship with Amazon is because of the kindle, but their worsening DRM decisions do keep me wondering if I need to explore another ecosystem despite kindle's hardware advantages (including the possibly sunk cost that I invested in too much kindle hardware).