Live data from Hacker News

Tech-savvy audiences block Google Analytics

plausible.io

181–190 of 710 posts

Re: Tech-savvy audiences block Google Analytics

#182

Earlier quoted context omitted.

"large scale AdWords fraud." Be carefull - fraud is a crime. But I am under no obligation to provide AdWords any data, let alone true and reliable data. Considering the tracking and spying, and my legitimate interest in privacy, there is no room for fraud argument here. PS: this would be probably a Hoax

Fraud would involve financially benefiting from it - if you don't benefit I don't think it would count as fraud in most countries.

In England and Wales, all three types of fraud covered by the 2006 Act have as substantive elements of the offence a requirement that a defendant intends to either "make a gain for himself or another" or "cause loss to another or to expose another to a risk of loss", where gain and loss are defined as only referring to "money or other property".

Note also that the offence is framed in terms of intention to gain or cause loss. Even if no material gain or loss happens, the intention is what matters. (The equivalent mental element for theft in England is that one dishonestly intends to permanently deprive someone of the property being taken.)

https://www.legislation.gov.uk/ukpga/2006/35

This applies to online ad 'click fraud' in both ways—if a publisher fraudulently clicks on adverts to make money, that'd potentially be fraud to make a gain for themselves. If a competitor clicks on adverts to get their competitor to lose money on pay-per-click, that'd potentially be fraud to cause a loss to another.

I can't speak for jurisdictions other than England and Wales but I'd be surprised if a fair number of other jurisdictions didn't also define fraud in a way that covers both gain and loss scenarios.

Re: Tech-savvy audiences block Google Analytics

#183
post #49

Are there relevant studies on the effectiveness of advertising? I remember spotting such study. I still wonder if advertising is always worth spending on, beacuse google and facebook make a big amount of money with it, but I'm still skeptical when I see the actual amount of people "engaging" in ads, when you see how much it actually costs.

[deleted]

Re: Tech-savvy audiences block Google Analytics

#184
post #49

Are there relevant studies on the effectiveness of advertising? I remember spotting such study. I still wonder if advertising is always worth spending on, beacuse google and facebook make a big amount of money with it, but I'm still skeptical when I see the actual amount of people "engaging" in ads, when you see how much it actually costs.

Every business with a competent marketing department will continuously track and measure the effect of the ads they run, like how many users who click the ads turn into paying users. My startup has tried a variety of marketing strategies from in-person campaigns on the street, video ads on YouTube, "free" PR through newspapers etc. In order to measure the effect of each approach we only did one at a time. For us paid…

I dislike ads in general. Specially Youtube ads. They are hysterical and for some god knows reason advertisers think its a good idea to repeat ad nauseum the same ad multiple times even on the same video. I end up hating the brand more than having some interest in the product.

(Paid) reviews on the other hand like unboxing, configuring and testing a product that I'm interested in are totally another thing. This applies to furnitures, house appliances, computers and so on. A good example is that I did not knew how much I wanted to build a fully silent computer before watching so many build videos of a certain fanless case that looks like a metal cube.

Re: Tech-savvy audiences block Google Analytics

#185

There is a German movie about the system that is used to gather TV ratings. It's a special box that some users get which reports what they are watching. Small sample size goes into a big statistic (not sure how accurate the portrayal of the system in the movie is). These boxes are given to the people who pay the German public TV fee, which excludes i.e. students (they don't have to pay) and some other groups. This gr…

.

What even gives you the idea I am saying that? Did I say it? Nope.

Re: Tech-savvy audiences block Google Analytics

#186

Earlier quoted context omitted.

What GP describes would be stronger than AdNauseum. Instead of sending clicks indiscriminately for every ad, you would send clicks for high quality content.

That'd just end up costing the high quality content providers money. Ads wouldn't just get cheaper for them. On the contrary, clicking only on trash, and having the high quality content have a much higher signal-to-noise ratio would have the desired effect. Maybe.

Pretty much all pay per click ads are trash… and I guess most other ads too. No complicated logic needed here!

Re: Tech-savvy audiences block Google Analytics

#188

Earlier quoted context omitted.

> Explains why Reddit promotes it so much It must be very disheartening to work on reddit's mobile site. Not only is it deliberately made a miserable experience by forcing you through AMP via Google and insisting you "continue in browser" every time, but then you're greeted with a banner that outright says "this page is better in the app".

> It must be very disheartening to work on reddit's mobile site. You can probably cross "mobile" out of this entirely. Reddit have spent three years now building sites that are worse in every way than the decade old junker it's trying to replace.

Say what you want about the implementation but the new design is definitely better for watching memes. And I wouldn’t be surprised if the design doc simply said “focus on memes”

Re: Tech-savvy audiences block Google Analytics

#189

Earlier quoted context omitted.

The movie is "Who Am I (2014)".

I meant Free Rainer, didn't know that who am I had similar themes. Is it good?

Oh. I must have remembered wrong then. Maybe I mixed those up. I think it is worth watching.

Edit: Note: Free Rainer also goes under the name "Reclaim your brain"

Re: Tech-savvy audiences block Google Analytics

#190

It amazes me that over the last 10-20 years an astonishing amount of money and intellectual capital have been invested in adtech and crypto but nothing in micropayments. Ads are evil, but it will remain a moot point until we have working micropayments. We have (and will have) ads with all their downsides exactly because we don't have micropayments, because ads basically work as a substitute to micropayments.

I’m still surprised more apps don’t have inbuilt marketplaces and then take a cut of payments. Reddit could do this. Users sell to each other through an Etsy like interface. Reddit takes 5% of each transaction. This solves Reddits existing inability to monetize through ads as successfully as their major competitors.

What would be sold on a Reddit market?
Post reply on HN