Earlier quoted context omitted.
In Northern Europe and (slightly slower) parts of North America heat recovery ventilators are becoming standard on new buildings. In my country all new homes need to come with a unit that is at least 90% efficient. Retrofitting such systems isn't that hard, especially if you already have ducted AC. If you don't there are units that can ventilate a single room, they just need a 15cm hole in the wall. You mention home…
Not everyone lives suburban houses, some live in apartment buildings with central heating that you have little control over. It's a problem for people all around the world in different environments.
The whole building technology topic is very interesting, as even today in many parts of the developed world (southern US seems to be a big offender here) they still build residential buildings the same as they were done 70+ years ago.