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How Google Chrome’s ad blocker works

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Re: How Google Chrome’s ad blocker works

#181
I don't think that browser should be in the business of blocking Ads. That's the job of 3rd party tools and extensions. A browsers job is to display a webpage as is not to alter it. At most it should scream if a man in the middle altered my page anything more is crossing the line.

Re: How Google Chrome’s ad blocker works

#182
post #146

Earlier quoted context omitted.

That's a valid concern, but it's also a very obvious one, and Google already being in the crosshairs of regulators will certainly be aware of it. They are clearly prepared to counter any such allegation in two ways. 1) It's not Google alone setting the standard. The "coalition for better ads" also includes Facebook, Microsoft and many others: https://www.betterads.org/members/ 2) The rules are few and reasonably simp…

The coalition of marketing giants. I'm sure they're only thinking of us and what's best for us when setting their "standards".

It's like the coalition of tobacco companies thinking about how to stop kids smoking.

Re: How Google Chrome’s ad blocker works

#183
post #20

I wouldn't trust a burglar to install my security system. I won't trust Google to block ads.

The ADT company hired and trusted convicted serial killer Dennis Rader to install alarms. He'd then defeat the alarms and go in to the houses to bind, torture, and kill his victims. See: https://en.wikipedia.org/wiki/Dennis_Rader#Early_life_and_ca... Your analogy is good. Google and Chrome Adblocker is just like ADT and the "BTK Killer".

Did he have a criminal record when ADT hired him?

Re: How Google Chrome’s ad blocker works

#184

Earlier quoted context omitted.

Wait. What does retargeting have to do with Amazon’s Engineering culture? Seems like a large leap in logic. Couldn’t it just as easily say “well, that’s Facebook’s caching layer not updating fast enough to remove finished campaigns?”

Its a casualty of their philosophy on code. If the numbers look good it doesn’t matter whose idea it was or how crazy it sounded. They tell you this pretty much at the top of the indoctrination material. It certainly keeps them out of analysis paralysis, no question. But any armchair psychologist can tell you this is essentially numbing. Not listening to your fears or emotions can be as unhealthy as dwelling on them.…

I just don't think this is true. There's plenty of shady and scummy stuff that Amazon can do (and other online retailers do) which Amazon doesn't do. It's far more straightforward at building customer loyalty by getting them stuff more cheaply than other retails, much faster, with free shipping by squeezing their own margins.

Re: How Google Chrome’s ad blocker works

#185
post #89

I think there's good intentions by Google here. That said, let's talk about the worst-case scenario, the thing that Google could actually do that is entirely anti-competitive. Step 1: Google finds a large number of competitors who are doing pretty well playing by their rules. Google finds some trait they all have in common. Google then modifies their own ads to not have that trait. Step 2: Google declares the given t…

>That said, let's talk about the worst-case scenario, the thing that Google could actually do that is entirely anti-competitive.

How exactly is this anti-competitive? The rules for ad guidelines are set by the Coalition for Better Ads and not Google. So any change in the rules that determine what an acceptable ad is must be approved by the coalition. The only scenario in which your hypothetical argument makes any sense is if Google controlled the coalition which they clearly do not and never will especially when you consider the caliber of companies in the coalition.

Re: How Google Chrome’s ad blocker works

#186
When Microsoft enabled DoNotTrack by default in IE, there was a huge outrage along the lines "how do they dare assume by default that I don't want to be tracked on the net?"

Where is the outrage now "how do they dare assume that I don't want to see annoying ads by default?"

Re: How Google Chrome’s ad blocker works

#188

When I interviewed at Facebook almost every person I talked to said "if Google blocks ads by default Facebook will sue them" so I expect to see a lawsuit eventually

Out of interest how long ago was this? Asking because: "Mobile advertising revenue is reported and according to Facebook, it represented approximately 88 percent of advertising revenue for Q3 2017 up from 84 percent in Q3 2016." https://zephoria.com/top-15-valuable-facebook-statistics/

Facebook seem to have done an incredibly good job of reducing their exposure to the browser. That comes at the cost of exposure to Android, but it feels like Google are going to find blocking Facebook ads in the Facebook app way harder than in their website.

That's all a little bit irrelevant though because Facebook are members of the 'coalition for better ads' anyway.

Re: How Google Chrome’s ad blocker works

#189
post #57

This is a good thing. Advertising is one of the most effective ways companies have to let people know about their products - I'd say they're essential in free market economies. But having ads is one thing and completely disrupting the user experience is another. Finding a balance is a better approach than blocking all ads.

Two things about ads. They don't seek to inform you so much as they seek to inform you that something exists whilst manipulating your emotions to get a particular reaction out of you and millions of other people. This is particularly blatant in AV ads. The other thing, mainly regarding software ads, is they don't seek to inform you so much as manipulate you whilst tracking your every move to guarantee that the ad was…

Even before ad-blockers, I have never intentionally clicked on an internet ad, whether in search results or on a website. These days, I block ads with extreme prejudice so I never even see most ads.

But I don't hate the concept of advertising. I don't deny being influenced by ads, or even sometimes finding them informative. I just reject being tracked and targeted.

Re: How Google Chrome’s ad blocker works

#190
post #181

I don't think that browser should be in the business of blocking Ads. That's the job of 3rd party tools and extensions. A browsers job is to display a webpage as is not to alter it. At most it should scream if a man in the middle altered my page anything more is crossing the line.

Should a browser also not be in the business of alerting a user that they're about to visit a site serving malware and using zero day exploits or is that also the job for 3rd party tools and extensions?
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