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How Google Chrome’s ad blocker works

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Re: How Google Chrome’s ad blocker works

#12
post #2

if (domain != 'adsense') { blockAd(); }

"Google Chrome web browser will block every ad on websites that are not compliant with the Better Ads Standards [...] created by [...] companies like Microsoft and Google.".

"The standards ban ad formats like auto-playing video ads, large ads that stick to the screen when you scroll, and interstitial ads".

Doesn't seem like such a bad move.

Re: How Google Chrome’s ad blocker works

#13
Google's incentives here are still antithetical to my own, so I'm going to stick with uBlock. For example, on Google search, ads masquerade as legitimate search results. These used to be highlighted in light yellow, clearly marking them as different from organic search results. Now, they only have the word "Ad" in light grey text. This notice is on the right, intentionally where it will be overlooked when reading through the titles of each result.

I can't imagine that Google would start blocking their own ad network, let alone their own ads. Therefore, I'm sticking with an ad blocker that I control.

Re: How Google Chrome’s ad blocker works

#14
How will this not lead to google strangling their competitors. Are we really going to have to just trust them to use this fairly? Will we really expect google to interpret the Better Ads Standard without any bias, treating their own ads equally to other ads?

Maybe they will be good, but I for one am not comfortable with this. Imagine what happens when chrome decides Facebook ads deserve to be blocked.

Re: How Google Chrome’s ad blocker works

#15
This is a good thing. Advertising is one of the most effective ways companies have to let people know about their products - I'd say they're essential in free market economies. But having ads is one thing and completely disrupting the user experience is another. Finding a balance is a better approach than blocking all ads.

Re: How Google Chrome’s ad blocker works

#16
post #2

if (domain != 'adsense') { blockAd(); }

"Google Chrome web browser will block every ad on websites that are not compliant with the Better Ads Standards [...] created by [...] companies like Microsoft and Google.". "The standards ban ad formats like auto-playing video ads, large ads that stick to the screen when you scroll, and interstitial ads". Doesn't seem like such a bad move.

I agree. It seems like adblockers and intrusive and unethical advertising are creating almost a negative feedback loop on the internet: the more intrusive and annoying the ads, the more people use adblockers, and the more people use adblockers, the more intrusive and annoying the ads become, because they have to make up the revenue.

The only ones in a position to break this cycle is the browsers, and I welcome any attempt to try and create a more healthy environment for ads to exist in. It would be a great service for both users and the industry.

Re: How Google Chrome’s ad blocker works

#18
post #16

Earlier quoted context omitted.

"Google Chrome web browser will block every ad on websites that are not compliant with the Better Ads Standards [...] created by [...] companies like Microsoft and Google.". "The standards ban ad formats like auto-playing video ads, large ads that stick to the screen when you scroll, and interstitial ads". Doesn't seem like such a bad move.

I agree. It seems like adblockers and intrusive and unethical advertising are creating almost a negative feedback loop on the internet: the more intrusive and annoying the ads, the more people use adblockers, and the more people use adblockers, the more intrusive and annoying the ads become, because they have to make up the revenue. The only ones in a position to break this cycle is the browsers, and I welcome any at…

> because they have to make up the revenue.

I see this all the time when justifying bad business practices. How about you stop doing what you're doing if it isn't profitable?

Re: How Google Chrome’s ad blocker works

#19
post #16

Earlier quoted context omitted.

"Google Chrome web browser will block every ad on websites that are not compliant with the Better Ads Standards [...] created by [...] companies like Microsoft and Google.". "The standards ban ad formats like auto-playing video ads, large ads that stick to the screen when you scroll, and interstitial ads". Doesn't seem like such a bad move.

I agree. It seems like adblockers and intrusive and unethical advertising are creating almost a negative feedback loop on the internet: the more intrusive and annoying the ads, the more people use adblockers, and the more people use adblockers, the more intrusive and annoying the ads become, because they have to make up the revenue. The only ones in a position to break this cycle is the browsers, and I welcome any at…

Funny that newspapers compromised by putting all the ads in a separate section. So serious shoppers could read that part when they wanted to, without ruining the paper for everybody. I of course just throw that section in the trash on my way out of the bodega.
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