Ok, it is cheap. It is also cool. But does the techies here find it really useful? If so, why?
The lighting control is great. I see a lot of people saying a physical button or switch is better, but voice control is a button that is always exactly where you are.
I live in an older house which with the exception of the kitchen and bathroom is lit entirely with tabletop lamps. Adding modern recessed lighting with convenient switches would be a major undertaking. Installing a bunch of Insteon lamp controllers took 15 minutes and pairing with Alexa was pretty simple.
Bottom line, Alexa is an I/O device just like a keyboard is. It's only useful when connected to other devices. If you find home automation worthwhile, you'll probably like the voice control Alexa provides. If you think home automation is more trouble than it's worth, Alexa probably won't change your mind.