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Snapchat Releases First Hardware Product, Spectacles

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Re: Snapchat Releases First Hardware Product, Spectacles

#181

Post by yabatopia »

akhatri_aus wrote: post #130
flohofwoe wrote: post #124

Earlier quoted context omitted.

I can't tell whether your comment is satire or serious, I should quit the internet today ;) Also, that 'thing' looks even more ridiculous then Google Glass.

It doesn't look ridiculous to the audience its catered to. Thick frames are in style & its symmetrical. A typical snapchat user would not be concerned by most of the things mentioned on this thread, except that these glasses fit a certain lifestyle these users are aspiring to. I.e what you could be doing with these glasses on you as opposed to anything to do with the glasses themselves. I guess the only way to find w…

The Spectables are a godsend for parents with little children and pet owners, as clearly demonstrated in the leaked promo video. Absolutely brilliant. I can't wait to see the endless stream of babies, toddlers, cats and dogs on Snap, Face or Twit. And cakes, don't forget the cakes! It will be like heaven, but Heaven 2.0! Snap will IPO so hard.

Re: Snapchat Releases First Hardware Product, Spectacles

#182

Post by runeb »

pmontra wrote: post #162

Where are those 10 second videos stored? At Snapchat, on the phone, into the glasses? That changes dramatically the privacy implications of both the glasses and Snapchat. Remember what he said: he watched videos from one year ago. Snapchat has been all about deleting everything now.

Snapchat introduced a feature called Memories, where you can store snaps you take indefinitely. If its synced to servers I don't know.

Re: Snapchat Releases First Hardware Product, Spectacles

#185

Post by Disruptive_Dave »

keithwhor wrote: post #134
flohofwoe wrote: post #124

Earlier quoted context omitted.

I can't tell whether your comment is satire or serious, I should quit the internet today ;) Also, that 'thing' looks even more ridiculous then Google Glass.

Dead serious. "Cool" is all this product needs to be successful. People buy sunglasses. People like Snapchat. At $129 this is a no-brainer. Don't underestimate the power of social signaling.

I'm with you on the idea that "cool" and "lifestyle" sell, especially when they're backed by celebs. That said, Snapchat isn't a lifestyle product, it's an app. Moving from pocket to face is a monumental transition with monumental challenges, but certainly one worth trying. My money says the glasses never become mass adopted but maybe Snapchat - sorry, Snap - learns a few things along the way that set it up for success with Hardware Product #2.

Re: Snapchat Releases First Hardware Product, Spectacles

#186

Post by leetrout »

emilburzo wrote: post #77
leetrout wrote: post #12

Even thought I'm not "inb4" Glass comparisons this really does hit a market that I think is untapped. I used to have a "flipcam". It was before I had a phone with the ability to take HD video and before a GoPro was a choice for me because of cost (I still don't have a GoPro). The ability to have cheaper, stylish, handsfree video recording of my POV has a lot of potential. How-to videos, the "capturing memories" as no…

> If I were GoPro I'd be nervous. Yeah... no. I wouldn't skydive with those glasses. Though "gopro for the rest of us" would be a good tagline. The rest of your post is pretty spot on.

Sure. I'm sorry I wasn't clearer. I just think they should be nervous not because they would lose customers but because they could potentially lose the market segment this is going after.

If Spectales were $99 instead of $129 I think they'd be in solid impulse buy territory, too.

I am not in marketing / sales so maybe GoPro likes being at the top and making higher end cameras and it won't matter. As it is today a pair of glasses that only records 10 seconds of video won't be able to compete anyway.

Re: Snapchat Releases First Hardware Product, Spectacles

#188

Post by doubleorseven »

sheer_horror wrote: post #158
asddddd wrote: post #109

Earlier quoted context omitted.

I do think it will be a lot more successful than most here think. First off, Snapchat (Snap?) isn't Google - their brands are completely different at least among the target audience. Glasses of some sort are inevitably going to be a fashion accessory with extra functionality, and Google is just too uncool. They are the company that wants to knows everything - every interaction refreshes that impression, from Street V…

> it's sold as a camera on your face Exactly why comparisons to google glass miss the point. Totally different products and userbases

Correct. The Glass is a way to interact with the web, this one just goes: "fucj you internet, my input is the only one that counts."

Re: Snapchat Releases First Hardware Product, Spectacles

#190

Post by RodericDay »

keithwhor wrote: post #99

I think this is brilliant. Even the press details seem perfectly crafted, with one article referencing Evan's "supermodel girlfriend." Snapchat can win here based on brand alone. The hardware features are a plus, but they're going to sell a lifestyle. Think GoPro + Versace. Commenters here are caught up in the tech. It's not the tech. Get a few celebrities in these, people will buy them and barely use the recording f…

Spidey thought

Hey Amy - just a couple of rando thoughts from 35,000 LAX-JFK:

- A rising trend we see with Millennials are the really extreme forms of experiential exercise like Tough Mudder (a sort of filthy triathalon), the Color Run and even things like Hot Power Yoga, veganism etc. Millennials will often post “N.B.D.” on their social media after doing it , as in No Big Deal, also known as the “humble brag”.....wondering if Spidey could get into that in some way....he’s super athletic, bendy, strong, intense....and it’s all NBD to him, of course.

- EDM (electronic dance music) is the defining music for Millennials. Wondering if there’s an EDM angle somewhere with Spidey? His movements are beautiful, would be awesome with a killer DJ behind it

- Snapchat just launched a “story” functionality, which is sort of “day in the life of me” told in a series of snapchats that expire after 24 hours. It has a very VIP quality about it, since invitation only. Getting invited into Spidey’s Snapchat circle would be huge, and very buzzworthy and cool.

http://www.avclub.com/article/spider-man-should-be-snapchatt...

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