I think this is brilliant. Even the press details seem perfectly crafted, with one article referencing Evan's "supermodel girlfriend." Snapchat can win here based on brand alone. The hardware features are a plus, but they're going to sell a lifestyle. Think GoPro + Versace. Commenters here are caught up in the tech. It's not the tech. Get a few celebrities in these, people will buy them and barely use the recording f…
Not sure how it's brilliant. Secondly, it still suffers from that fact that literally everyone is creeped out by a rando staring at them with two cameras. At least a phone is halfway obvious when in use.
- You have to visibly tap the glasses to record
- People don't usually wear sunglasses indoors or at night (Corey Hart excluded)
- You're probably overestimating the amount of people that actually care if they get snapchatted