Don't forget that the guy behing Denuvo is the same person behind SafeDisc, SecuROM and similar bullshit siblings from the past PC gaming world.
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This is the same thing with music / cinema piracy : it’s a mix of "pirates will always pirate" (whatever the reason, be it financial issues or not), and anti-piracy solutions always hitting legitimate customers first.
People want convenience first and foremost. Piracy being a « massive issue is a lie defended by lobbies.
Case in point, I have a legit copy of a EA game I cannot play legitimately anymore, because SafeDisc relies on a vulnerable Windows driver (basically a free rootkit) that was blacklisted by MS. See also the other comment mentioning SecuROM that basically killed SPORE on launch.