One of the reasons that copyright processes are so biased towards traditional rightsholders and against individual creators is that the latter group is simultaneously captive to the platform and unorganized/decentralized; YouTube needs licenses and goodwill from, say, Universal, far more than it needs 3blue1brown individually. And the incentives for rectifying this are skewed: video platforms simply need to address i…
In concrete terms, a content-creators union might act as a middleman who is able to make all the contents from all its members simultaneously and immediately unavailable on the targeted platforms until some agreement is met or either side gives up.