It's a bit of a repeat of the early nineties and various companies trying to own the internet. None of it worked until people rallied around a bit of technology that worked based on open standards. Neal Stephenson published Snow Crash around the same time Tim Berners Lee worked on Mosaic, the first proper web browser. One of those things worked. In the years after we had crap like Compuserve, AOL, and others trying t…
And they do a reasonably good job of it now. And yet -- 3D movies are still not as attractive to most people as the studios expected.