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Google Joins Apple to Opt-out of Mobile Advertising IDs

thebigtech.substack.com

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Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#172

Earlier quoted context omitted.

Not even a little bit. There are vast numbers of free, ad-supported apps in the iOS App Store. This is accepted, intentional, and mostly fine (because it's nearly impossible for malicious in-app ads to either compromise your device, or exfiltrate data the app itself doesn't already have access to, due to iOS security & sandboxing).

Ever see ads for games that say “99% CAN’T BEAT THIS LEVEL!!??” or similar garbage? Those games show full screen ads after every level or even every move.

I've heard of them. They certainly sound like garbage.

Was there a point to this, or did you just want to note that there are really terrible (but non-harmful) apps on the App Store?

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#173
post #66
post #42

Earlier quoted context omitted.

You're saying it ain't small enough yet. Another way to say it is, it'll get there, but in the future. That's what FB is investing in

General Magic was investing in the future, but jumping the gun by 10 years didn’t work out so well for them. I suspect VR and AR are probably still that far out. I still remember the buzz about VR back in the late 80s and early 90s. Thirty years later we’re still really not there yet and LeapMotion fell completely flat already.

The difference is, 30 years ago we did not have viable VR consumer devices for sale. They might not be "iPhone" popular, but they exist now. I liken this to the MP3 player years before the iPod launch.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#174
post #9

Does this mean that ad-tracking data control will move from individual app developers to system owners (Google for Android/Chrome on the desktop and Apple for iOS)? Facebook must be ruing spending time on Oculus instead of developing their own mobile hardware ecosystem.

In the case of iOS, Apple's recent changes were specifically meant to make the platform's built in ad tracking worse for advertisers.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#175
post #122

Earlier quoted context omitted.

Wait, what?

Sorry, I'm not sure what part of that wasn't clear. Facebook ships useful libraries to app developers as binaries and they use that to get code on everyone's phone in order to add to their data collection apparatus. I'm pretty sure they're not the only ones who do that either. It's a pretty effective method to get around app sandboxes.

How can 3rd party developers make API calls to a binary?

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#176
post #167

Earlier quoted context omitted.

Is this the app-equivalent of the Facebook pixel?

worse, it allows them to run arbitrary code in a lot of apps. Do not install apps, unless absolutely necessary.

Couldn’t you say the same thing for web pages with JavaScript?

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#177

Earlier quoted context omitted.

It'll hurt attribution but if Facebook can't do it then nobody can, so overall spend might not change significantly.

Apple can do it: https://searchads.apple.com/ Some would say this is the entire point of Apple blocking cross-app tracking.

as well as Google

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#178
post #122

Earlier quoted context omitted.

Sorry, I'm not sure what part of that wasn't clear. Facebook ships useful libraries to app developers as binaries and they use that to get code on everyone's phone in order to add to their data collection apparatus. I'm pretty sure they're not the only ones who do that either. It's a pretty effective method to get around app sandboxes.

How can 3rd party developers make API calls to a binary?

https://developer.apple.com/library/archive/documentation/Ma...

I haven't touched iOS development in years but I believe you don't even need a dev account to publish these.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#179

10+ year adtech veteran here. This article is nonsense, written by someone without any industry experience. Facebook has billions of users on several different apps. And people log into these apps to use them. FB, Instagram, Whatsapp. Cross-app tracking is not a big deal, they already know who you are. The big hits are going to be a reduction in data collected by other apps fed to Facebook, and in measurement and att…

That's why the public needs to push for advert targeting to be illegal - this way there will be no point to collect such data in the first place.

The targeting should only work in a following way:

- I sell car tyres, therefore to find my consumers I'll buy an ad on the Facebook car group.

Instead of:

- I sell car tyres, find anyone who asked their friends about where to buy car tyres, who is between 20-40, Caucasian, has a good credit score and has autism and is into rubber jokes.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#180

Earlier quoted context omitted.

> If we're talking AR on phones, where's the killer app? Off the top of my head, some very big ideas that are being worked on: * Clothing fit without actually going to a store and trying things on. * Construction assistance (being able to know where things are in walls, being able to measure things accurately in 3 dimensions, check out the leica RTC360) * Furniture arrangements or additions in a home. e.g. use the ik…

The things in your first paragraph are all useful, but not killer apps (IMO). Just nice conveniences. My prediction is that Pokemon Go will prove to be by far the biggest splash to have been made in the phone AR space, and in the larger scheme of gaming it so far hasn't been more than a long-since-passed fad. I'm pretty doubtful that even glasses-mounted AR will catch on among consumers in day-to-day life -- but ther…

> The things in your first paragraph are all useful, but not killer apps (IMO). Just nice conveniences.

I think "nice conveniences" might move slower and get less attention, but in aggregate I suspect they're actually more important for a major long-lasting general-purpose computing platform than "killer apps." We always think of "killer apps" for smaller, narrower, shorter-lived platforms, like a particular gaming console when it launches, but less so for bigger, broader, older platforms like the Internet, personal computers, or smartphones. These huge platforms all had some things which were called "killer apps" (mostly early in their history), but I think we should attribute their longevity and ubiquity more to a massive aggregation of what could be called "nice conveniences." And my impression is that Facebook's bet is that AR/VR will be one of these huge, broad, ubiquitous, long-lasting platforms.

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