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Google Joins Apple to Opt-out of Mobile Advertising IDs

thebigtech.substack.com

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Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#81

Post by nr2x »

manigandham wrote: post #69
onion2k wrote: post #45

Earlier quoted context omitted.

this chain of events is about to trigger an irreversible slump in Facebook’s advertisement business Surely the majority of ads Facebook sells are displayed on Facebook's properties (Facebook, apps, IG, etc), where they'll have the logged in user's details already and don't need the user's device mobile advertising ID. That's not to say this won't impact them at all, because it will, but it's not exactly the sky falli…

Exactly. This only affects cross site/app tracking. Which hurts attribution and data collection, but in some cases actually strengthens their walled-garden.

It hurts Facebook, but it hurts their competitors more.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#82

Post by defaultname »

dannyw wrote: post #41
PragmaticPulp wrote: post #36

Earlier quoted context omitted.

This is common for Substack articles recently: It delivers a conclusion readers want to hear (Facebook bad! Zuckerberg going to lose a lot of money! Business model destroyed!) but the reality doesn’t quite match the pitch once you decipher the underlying facts. It feels like Substack authors got started in an ultra-competitive world where they knew clickbait journalism was the norm, so they’ve gone all-in on saying w…

It's not just substack. It's a plague that has infected regular journalism; they're just more cunning in disguising it. Think about all the "Sources say" articles you've read at 'respected publications' over the past few years. How many of them turned out to be true or collaborated?

"How many of them turned out to be true or collaborated?"

The overwhelming majority have turned out to be true.

So, what now?

The faux equivalency "they're all the same" (usually pointing to a tiny, minuscule fraction of stories where something was errant) is exactly how we ended up with the rise of overtly fake news. In the same way we have normalized politicians who lie overtly and repeatedly by casting them all the same: some politician took exaggerated credit or said something that in some contexts might be misleading, ergo he's the same as the one who lies maliciously at every turn. "They're all the same"

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#83

Post by clairity »

oefrha wrote: post #67
dannyw wrote: post #41

Earlier quoted context omitted.

It's not just substack. It's a plague that has infected regular journalism; they're just more cunning in disguising it. Think about all the "Sources say" articles you've read at 'respected publications' over the past few years. How many of them turned out to be true or collaborated?

> they're just more cunning in disguising it. Are they? For instance, Ars Technica used to be a source of high quality tech journalism for nerds, where the journalists seemed to really “get it”. There’s still some of that left, but in the recent years, I observed more and more bland nothingburger articles coated in clickbait titles popping up in my feed; to add insult to injury, the comment section was sinking deeper…

hopefully covid sensationalism will open the eyes of more folks to this kind of emotionally-wearing manipulation. simple phrases like "could have" and "may" are simultaneously designed to be outwardly innocuous, seemingly informative, and highly effective in leading people to jump to overblown conclusions that keep readers heightened (i.e., stressed) so that they desire more information. it's the same primal anxiety you see in rabbits in open fields. news media will mash that button over and over again to get their little ad revenue stream while laying waste to your nervous and cardiovascular systems.

relatedly, my neighbor was just telling me yesterday how anxious and frazzled she's been for the past number of months. she's constantly following current events on npr, nytimes, facebook, instagram, and youtube. she's having a hard time concentrating and getting things done. she's yet to make the connection between these things herself, even with gentle (and even overt) nudging.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#84

Post by nr2x »

nottorp wrote: post #40
dougmwne wrote: post #27

Earlier quoted context omitted.

Zuck is personally all in on capturing the VR and AR market and making it the next ubiquitous computing platform. They already have their own OS. One fifth of the company is working on VR and AR, 10,000 employees. They are pouring billions into it. Zuck likely understands that he missed the platform boat last time around and doesn't intend to miss the next one. https://www.theverge.com/2021/3/12/22326875/facebook-rea…

I don't think VR will ever take over the world. Too many people get motion sickness from it and I don't think it's only a matter of more pixels/fps. AR... maybe. My personal opinion is the needed electronics (and especially the battery tech) aren't small enough yet, if we're talking AR glasses. If we're talking AR on phones, where's the killer app? Pokemon go?

The book rainbows end by Vernon vinge had some really intriguing ideas about AR.

https://en.wikipedia.org/wiki/Rainbows_End

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#85

Post by swiley »

distribot wrote: post #71
swiley wrote: post #56

Earlier quoted context omitted.

They had the open web, which they worked well to kill. Facebook can go die in the grave they dug for themselves.

I don’t see how that is related since nowadays most people use Facebook products from mobile apps. They’d still be hosed right now.

You used to be able to use Facebook on mobile OSes without the apps. Many people did this (because the apps don't really add anything anyway and take up a ton of space) but Facebook put themselves at the complete mercy of these mobile OS vendors by killing that off.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#86

Post by alexanderdmitri »

parthdesai wrote: post #73
alexanderdmitri wrote: post #31

Earlier quoted context omitted.

Many people on HN are the ones making the "sausage" grandparent refers to. Maybe the more general public still eats the free food and looks the other way to give the benefit of the doubt, but it's surely a signal that a good deal of people involved with the factory process and its engineering are having a hard time stomaching it.

Is there? Is facebook really having a hard time hiring new engineers? Last time I checked, it still was super hard to get a job at facebook, implying there are a lot of people willing to work at facebook.

They pay well, are influential in several high-profile and widely-used projects and have lots of really interesting challenges to work on and solve at their scale.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#87

Post by farisjarrah »

breakfastduck wrote: post #79
PragmaticPulp wrote: post #36

Earlier quoted context omitted.

This is common for Substack articles recently: It delivers a conclusion readers want to hear (Facebook bad! Zuckerberg going to lose a lot of money! Business model destroyed!) but the reality doesn’t quite match the pitch once you decipher the underlying facts. It feels like Substack authors got started in an ultra-competitive world where they knew clickbait journalism was the norm, so they’ve gone all-in on saying w…

That's not substack. It's the entire news based media. Journalism is probably at its lowest ever point.

This is a bold statement. I think its an untrue statement too. Sure, the main stream media may be a giant dumpster fire. However, there are more journalists then ever doing extremely fantastic work. Just because most people don't see them or read about them doesn't mean Journalism is at its lowest ever point.

Allow me to provide just 3 of the countless example of fantastic journalism that still exists today:

- Many of the journalists covering the Portland protests literally risked life and limb to uncover policing abuses.

- Data journalists at the Covid Tracking Project were compiling and producing such high quality data that governments were using them to forecast local covid health trends.

- The OSINT journalism that Bellingcat does: https://www.bellingcat.com/

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#88

Post by ctvo »

nr2x wrote: post #81
manigandham wrote: post #69

Earlier quoted context omitted.

Exactly. This only affects cross site/app tracking. Which hurts attribution and data collection, but in some cases actually strengthens their walled-garden.

It hurts Facebook, but it hurts their competitors more.

> It hurts Facebook, but it hurts their competitors more.

So it hurts Google and Amazon more? [1]

1 - https://www.businessinsider.com/google-facebook-amazon-were-...

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#89

Post by shock-value »

reportingsjr wrote: post #63
nottorp wrote: post #40

Earlier quoted context omitted.

I don't think VR will ever take over the world. Too many people get motion sickness from it and I don't think it's only a matter of more pixels/fps. AR... maybe. My personal opinion is the needed electronics (and especially the battery tech) aren't small enough yet, if we're talking AR glasses. If we're talking AR on phones, where's the killer app? Pokemon go?

> If we're talking AR on phones, where's the killer app? Off the top of my head, some very big ideas that are being worked on: * Clothing fit without actually going to a store and trying things on. * Construction assistance (being able to know where things are in walls, being able to measure things accurately in 3 dimensions, check out the leica RTC360) * Furniture arrangements or additions in a home. e.g. use the ik…

The things in your first paragraph are all useful, but not killer apps (IMO). Just nice conveniences.

My prediction is that Pokemon Go will prove to be by far the biggest splash to have been made in the phone AR space, and in the larger scheme of gaming it so far hasn't been more than a long-since-passed fad.

I'm pretty doubtful that even glasses-mounted AR will catch on among consumers in day-to-day life -- but there could be significant specific use cases e.g. education, certain professions, etc. On-the-job type stuff.

Having experienced VR as an owner of a Quest 2 linked to a VR capable PC -- I'm very bullish on VR in the home entertainment space -- not just games but also pre-recorded or live video content, etc. Not sure about social but I'm sure Facebook will try.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#90

Post by manigandham »

nr2x wrote: post #81
manigandham wrote: post #69

Earlier quoted context omitted.

Exactly. This only affects cross site/app tracking. Which hurts attribution and data collection, but in some cases actually strengthens their walled-garden.

It hurts Facebook, but it hurts their competitors more.

What competitors? Smaller adtech companies? Sure, there will be some shifts and consolidation but they'll still be around.
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