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Apple unveils biggest update to Logic since the launch of Logic Pro X

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Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#171

Post by totalZero »

londons_explore wrote: post #139
giancarlostoro wrote: post #84

Earlier quoted context omitted.

They would probably be sued for being anti competitive if they bought out all the DAW companies and did that.

Apple is not in a monopoly position, so it's a perfectly legal move. As long as they didn't become a monopoly in any specific creative field, it would be fine too.

Being a monopoly is neither necessary nor sufficient for an anticompetitive business practice to be illegal.

A literal monopoly is not necessary for a court to determine that a firm can exert significant and durable market power over its competitors and customers.

If a firm is able to achieve and maintain a monopoly solely through lawful and reasonable means, such as producing and offering a superior product at a lower price, it is free to reap the benefits of that fairly-attained monopoly.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#172

Post by p_l »

ueueshitashita wrote: post #22
p_l wrote: post #11

Earlier quoted context omitted.

It's the perception. It might not be "rock" star anymore, but genericised "music superstar", yes. Like many other things involved in this decision, it's the perception that matters, not facts.

> It might not be "rock" star anymore That's the point, the "rock" stars aren't making any money in the industry like other pop acts anymore - they're mostly doing their own thing on Patreon and streaming on Twitch.

It's not about whether they make money.

It's about whether the end result is that the brand gets associated with the idea of "cool creative".

It's a common theme in many areas of Apple after Jobs return, including the whole Apple Store design.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#173

Post by grisenboll »

I think one reason that is ofter overlooked, that I didn't even knew was a thing until later than I should, is that out of the box, a beginner can still play around with stuff on Mac after just plugging in his midi-keyboard. Through after locating and plugging in at least one dongle. Professionals will have an external audio interface. Try to do the same thing on windows, and it will be practically impossible to do anything without an external audio interface.

I'm not an expert but as I understand it, it's because of CoreAudio allowing direct routing of midi (and/or/xor?) audio through the system, while in windows, without an external interface, everything has to pass some sort of queue, adding a simply unusable latency out of the box.

This might have caused the "myth" that Apple is better for audio production.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#174

Post by grisenboll »

gtm1260 wrote: post #144
bredren wrote: post #96

Earlier quoted context omitted.

Your comment reminds me of the last time they tried to show off audio production using the all new Touchbar in 2016: https://www.youtube.com/watch?v=oO-t2TTIdPE

Hah! Thats pretty wild, but I wish I could have some apps that use the touch bar like that. It seems so worthless now because I only really use it as a bunch of buttons. But if I used just one app that had that rich multi-touch input, it would be so fun I think. I imagine its one where the vision of the product and what developers actually came up with never really aligned prroperly.

Lol! I think the best scenario I have experienced with the touchbar is when using Windows-products through Parallells.

Wich is insane considering the possibilities.

I want to never see my dock on the desktop again, and have it on the touchbar. That was almost possible with the other replyers suggestion but still not perfect.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#175

Post by chrisstanchak »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

I'm sure the thinking is similar to this:

https://d33wubrfki0l68.cloudfront.net/e7703c0a95907363504064...

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#176

Post by gbjw »

saagarjha wrote: post #103
gbjw wrote: post #57

Earlier quoted context omitted.

It's the same reason Apple invests so heavily in Pages, Keynote and Numbers (all free apps on three different platforms). They believe that building software internally (taking hardware into account) leads to a better user experience, and sparks an intangible 'joy' when using their products--a sense of completeness that transcends software and hardware. This was the core of Jobs' philosophy and I think still drives t…

Apple invests heavily in iWork? That's news to me. Occasionally it'll see a couple new features (it's gotten better at that recently) but there was a long period between 2009 and 2017 or so that it was just worse than the iWork suite it replaced.

You're right--'heavily' relative to their purchase price ($0).

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#177

Post by cageface »

filleduchaos wrote: post #166
cageface wrote: post #159

So Apple is basically copying features Ableton Live has had for years here, then dumping this product on the market at an unsustainably cheap price that none of their competitors can match and stay in business. If you care about the health of the music software industry spend your money on Ableton Live or Bitwig instead of this.

I don't quite see how it's an unsustainably cheap price that none of their competitors can match, considering that the implicit price of Logic includes $1000+ hardware to run macOS on.

Because you'd also have to pay that $1000 hardware cost to run any other DAW. Apple laptops aren't that much more than PC laptops with comparable specs anymore.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#178

Post by khazhoux »

panpanna wrote: post #130
blub wrote: post #117

Earlier quoted context omitted.

Agreed, but Logic's heavily subsidized by Apple. There's no way a DAW could cost so little, especially considering the plugins and instruments it comes with out of the box. Still the UX is cluttered and the shortcuts obscure, I find Ableton much cleaner.

I wonder what the competition think about this. It can't be easy for abelton and Steinway to compete with the richest company in the world.

Steinberg

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#179

Post by dham »

kitotik wrote: post #19

Very cool that the Logic Remote apps can actually be used for triggering sounds and performance now with the Live Loops as opposed to only being useful for mixing / engineering. I despise having computers in front of me when in the zone, but somehow iPads and iPhones don’t bother me. This allows setting up in a different room and going to town.

I recently switched to more hardware based setup, because I just lost creativity on the computer and needed a switch up. I still use a DAW to record audio/midi from hardware to mix and master. But other than that all recording happens on hardware. Something about the computer doesn't really do it for me anymore when I stare at it all day programming. I'm liking hardware, I'm currently using Roland Fantom and the archaic sequencing and certain limits really inspire me. I can sit in front of that thing for hours.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#180

Post by philip1209 »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

The stock photos with the monitor, iMac Pro, iPad Pro, and iPhone 11 easily contain $15k worth of Apple products. If this $200 software can attract people with that budget, it's a win for them. Unlike much programming, audio and video production seems to still need powerful local computers.
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