171–180 of 193 posts
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Commenters are saying BMW has stated clearly they will not use the new logo on their products (cars). Everybody here is tripping for no reason.
They showed the flat logo as a badge on their new concept car, right when they announced it. Maybe they are backtracking now, but it seems pretty clear their original intent was to put it on the cars.
https://www.press.bmwgroup.com/global/article/detail/T030630...
> The new logo is a new media branding and will be used in addition to the existing logo. It won’t be use (sic) on the vehicles or in the exterior and interior labeling our dealerships, the existing logo remains in use there.
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Okay, help someone who never learned anything about graphic design from anyone. why isn't it well composed?
Compare the lettering on the two versions. The use of 3D-ish black and fake embossing on the original makes the letters pop. The lack of both on the new version makes the letters look like they've been crammed into a tiny space at the top of a big empty ring. This might have worked with new lettering with different proportions. But it's literally just a flat copy of the original letter shapes, without any of the orig…
I believe the logo was originally intended to represent a propeller.
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Compare the lettering on the two versions. The use of 3D-ish black and fake embossing on the original makes the letters pop. The lack of both on the new version makes the letters look like they've been crammed into a tiny space at the top of a big empty ring. This might have worked with new lettering with different proportions. But it's literally just a flat copy of the original letter shapes, without any of the orig…
> print/blueprint/engineering marker/quadrant I believe the logo was originally intended to represent a propeller.
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Compare the lettering on the two versions. The use of 3D-ish black and fake embossing on the original makes the letters pop. The lack of both on the new version makes the letters look like they've been crammed into a tiny space at the top of a big empty ring. This might have worked with new lettering with different proportions. But it's literally just a flat copy of the original letter shapes, without any of the orig…
> print/blueprint/engineering marker/quadrant I believe the logo was originally intended to represent a propeller.
I'm no designer.. but the new logo looks horrendous. From the few design principles I do know, it appears they took all of them and did the exact opposite. If they wanted to stick with flat design, they could have easily repurposed their existing logo without beveling/lighting to achieve what would likely be a much better result.
Their old old logo was literally their old one without the bad 3D effect. Everything old is new again. Except this weird monstrosity.
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The e32, e34, e38 and e39 series are iconic and really good cars. Just like MB's w123 and w124 series. Today, not so much.
Surprised you didn't mention the e36. The car modding enthusiast community loves the e36.
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Compare the lettering on the two versions. The use of 3D-ish black and fake embossing on the original makes the letters pop. The lack of both on the new version makes the letters look like they've been crammed into a tiny space at the top of a big empty ring. This might have worked with new lettering with different proportions. But it's literally just a flat copy of the original letter shapes, without any of the orig…
> print/blueprint/engineering marker/quadrant I believe the logo was originally intended to represent a propeller.
Earlier quoted context omitted.
Compare the lettering on the two versions. The use of 3D-ish black and fake embossing on the original makes the letters pop. The lack of both on the new version makes the letters look like they've been crammed into a tiny space at the top of a big empty ring. This might have worked with new lettering with different proportions. But it's literally just a flat copy of the original letter shapes, without any of the orig…
Hate to break it to you, but all these "problems" with the logo were exactly the same in the old logo. You got distracted by the ham-fisted layer styles and fooled into thinking that made it good. The fact that you said "makes the letters pop" would send shivers down any designer's spine.
See here: https://i.imgur.com/uW4TGX2.png
