BMW’s new flat logo is everything that’s wrong with modern logo design
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Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#2I'm no designer.. but the new logo looks horrendous. From the few design principles I do know, it appears they took all of them and did the exact opposite. If they wanted to stick with flat design, they could have easily repurposed their existing logo without beveling/lighting to achieve what would likely be a much better result.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#3The new logo looks more top heavy somehow. When there was a dark ring the logo looked balanced, now it looks like the center of gravity is off and the logo wouldn’t stay upright if placed on a table.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#4I don't understand the new VW logo, either. What benefit is there to have the characters touch the upper part of the circle, but not the lower part?
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#5Design by committee... Never works.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#6The new logo looks more top heavy somehow. When there was a dark ring the logo looked balanced, now it looks like the center of gravity is off and the logo wouldn’t stay upright if placed on a table.
Interesting, that was exactly my reaction to it. It's unbalanced in a way the old one wasn't.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#7What the hell... Yeah its flat but that's obviously not the problem, why would you eliminate the color black from your very famous blue black and white logo.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#8BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing.
Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_.
Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#9From a utilitarian maintenance perspective, I think the open design of it makes it such a pain to keep looking good on a car. All those interior edges inside the logo catch debris and are difficult to clean to the edge of the design elements. I prefer car logos with closed smooth badges.
Re: BMW’s new flat logo is everything that’s wrong with modern logo design
#10Whenever I see anything from The verge all I can think off is that terrible build your own PC video.