171–180 of 195 posts
It's quite hard to describe their business model without using the words "verified emails"; which is closely related to spam marketing I guess. A few thousand dollars a year also sounds very expensive for those email addresses/phone numbers
> the more expensive the service a B2B company provides, the more incomprehensible its website > I think the big companies do it to get you on the phone — so they can upsell. I was thinking these things, and then BOOM, he says what I'm thinking haha. These are sales oriented companies. By contrast, B2C is quantity oriented. They need more customers buying their mostly undifferentiated price tiers. Selling expensive p…
I think intentional obscurity is probably rare. I think it's more of an evolutionary explanation. We don't get old age illnesses in old age because they're useful, preventing old age illness is just less useful than preventing prime age illness. Clarity is difficult, and if it rarely makes a difference to businesses then it gets left out. One reason clarity is difficult is that it requires narrowing what you say. Mea…
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B2B startups don't rely on inbound phone calls, they want you to leave your email, phone number, and company size in order to "receive a case study", "book a product demo", or "subscribe to a newsletter", and that's when the real sales process starts. They put a lot of money and effort into sales and marketing, and you underestimate them by thinking that it's a sign of incompetence.
Bro, read my comment. We're talking about why a lot of B2B tech companies have a lot buzzwordy nonsense instead of descriptions of what they can do for their customers (this is not unique to tech companies, I would say this goes for most B2B) and the theory put forward was that it's to get people to pickup the phone so they can understand what the fuck the product does. This is what I debunked. I literally worked as…
Here's a fun one, from our very own YCombinator: > The Flex group uses technology to improve the range and fluidity of human expression. We invent new concepts and representations that amplify people’s ability to create, connect, and understand. We create tools that blur the line between using and creating, in order to provide a conversational medium for thinking and doing. What they really do is make graphical progr…
That's not a company, that's a research group. Is that different? I think so. They're supposed to push the visionary envelope while a company is supposed to make money. Instant-noodle accessibility is critical to the latter. (I love that you wrote "our very own YCombinator" though!)
I smiled at that because "we push the visionary envelope" is destined to be someone's vapid b2b marketing tagline but then realised its been done:
Americus F. Callahan of Chicago, Illinois, in the United States, received the first patent for a windowed envelope on 10 June 1902. Originally called the "outlook envelop", the patent initially anticipated using thin rice paper as the transparent material forming the window, though this material has since been replaced by clear plastics. The design has otherwise remained nearly unchanged.
I came across this recently: https://www.youtube.com/watch?v=l644fAxGzlw Don't waste your time watching it. It's a promo video for yet another a very scammy looking ICO. I watched through the entire 3 minute video, only because I found it increasingly amusing how long they were taking to "get to the point". As it turns out, this video is 3 minutes of stock videos of Dubai with a pseudo-inspirational voiceover about n…
parishilton Looking forward to participating in the new #LydianCoin Token! #ThisIsNotAnAd #CryptoCurrency #BitCoin #ETH #BlockChain https://www.instagram.com/p/BYmAdNGn9K0/?hl=en
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"Life goes on" is rich coming from Gurbaksh Chahal, a guy that kicked his girlfriend 117 times. http://www.newyorker.com/tech/elements/gurbaksh-chahals-ugly...
A $500 fine for brutal assault? I had to pay a larger fine for forgetting to pay a $40 ticket.
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This is hilarious! I'm a paying customer of databricks, a useful service that can, and should, be described in a single medium length sentence.
How will you describe it?
I want to see this guy review the Tarsnap website. For all that some people don't like my web design, I'd like to think that it's very easy to figure out what Tarsnap is.
picodollars - you've lost me, even though I'm tech. I don't think this website should be made to "look better" i.e turned into some corporate garbage, but it could definitely look better... looks kinda like an open source programmers best shot at making something look good. There's a middle ground between looking corporate (irrelevant) and looking unprofessional. In your shoes I would be going for a style of "very pl…
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Bro, read my comment. We're talking about why a lot of B2B tech companies have a lot buzzwordy nonsense instead of descriptions of what they can do for their customers (this is not unique to tech companies, I would say this goes for most B2B) and the theory put forward was that it's to get people to pickup the phone so they can understand what the fuck the product does. This is what I debunked. I literally worked as…
All very good points. I was just saying that in my opinion they might be intentionally abstract to make you feel like they can solve all your problems, and vague enough to convince you to leave your contact details to find out more, but the ultimate goal is to get you into the funnel. I think we agree on most points, I just think it's not necessarily a sign of incompetence.
I'm not saying the message should be an engineering manual of the ins and outs the product but it should be clear, concise and entice customers to give the product further attention.
Consider seo description field of HubSpot
>HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
Vs. Optimizely
> Be brave, experiment everywhere, and transform your customer experience with Optimizely.
Seriously WTF