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Luce: First Electric Ferrari

ferrari.com

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Re: Luce: First Electric Ferrari

#161

Post by morshu9001 »

hnav wrote: post #35
throw03172019 wrote: post #19

Is there a market for a $400,000+ electric sports car? For me, the excitement of a Ferrari, Lamborghini, etc is the engine and the sound.

They've been going to turbos in all but their flagships so they generally don't sound all that exciting anyway. Lambo literally draped their styling over a VW/Porsche parts-bin crossover SUV and all the influencers flocked to it. The person who appreciates the high-rpm wail of old timey, power-dense engines is not the same person who drops half a million on a car anymore.

There are simply way more super rich people than before. Simultaneously the fastest car tech isn't necessarily the coolest anymore. I see hypercars all the time and don't even care.

Re: Luce: First Electric Ferrari

#162

Post by fragmede »

gyomu wrote: post #145
anonym00se1 wrote: post #3

In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…

The inside of the Apple Car looked nothing like this - primarily because "driving" is the main activity the design of this Ferrari is intended to serve, and "driving" was not an activity that the Apple car intended to support.

You're driving it wrong.

Re: Luce: First Electric Ferrari

#163

Post by morshu9001 »

jacquesm wrote: post #152
mdavid626 wrote: post #144

Where are the emotions? This is just a soulless machine. The website doesn’t even work properly. I can’t scroll all the way to the end on my iPhone.

The emotions are in the envy of those that can't afford them. In that sense it is no different than your iPhone: people that have these always mention they have them. The difference with your iPhone is they rarely actually drive them.

iPhone is just a solid phone, nothing all that fancy. It's like a Honda Accord, and Samsung is like a Nissan Altima.

Re: Luce: First Electric Ferrari

#165

Post by jillesvangurp »

codezero wrote: post #155

We are here on HN are clearly not the target market for this product.

What, wealthy crypto and AI tech bros? Exactly the target audience for a company specializing in selling the ultimate solution to a mid life crisis for people on 6/7 figure salaries.

Re: Luce: First Electric Ferrari

#166

Post by big_toast »

boothby wrote: post #12

I thought I was going to look at a car when I clicked that link. I scrolled the last 80% of the way out of morbid curiosity. This secondary quest was not disappointing: no car photos. So weird. Perhaps this is a complaint about the title. But since it's all about the interface, I must say, the idea of a sports car with a touch screen is still rather terrifying.

They say elsewhere that it’s part of a series of reveals.

The ev powertrain last October, this, and the exterior in May.

Re: Luce: First Electric Ferrari

#167

Post by staplers »

c22 wrote: post #118
kjellsbells wrote: post #113

Earlier quoted context omitted.

I wonder what the speed/weight tradeoff is on a Ferrari though. Eg on a Bugatti they can put in a beast of an engine (heavy) because their buyers care only about power output and if it gets 8 miles to a gallon who cares. On an electric sports car, where does the break lie between extra weight for a powerful battery and too much weight to make the car go vroom? Side note: I wonder if, in 20 years, petrol cars will the…

> Side note: I wonder if, in 20 years, petrol cars will the preserve of the very rich and the very poor. Sure, except the very poor will be eco criminals (due to being unable to maintain their equipment to relevent emission standards/pay the associated offset fees) and will be selectively hounded and exploited by law enforcement.

  and will be selectively hounded and exploited by law enforcement.
So, no different than today.. (with other political instruments)

Re: Luce: First Electric Ferrari

#168

Post by virgilp »

carefree-bob wrote: post #105
Retric wrote: post #98

Earlier quoted context omitted.

Car interiors are static so your brain very quickly ignores it while driving or after owning the car for a while. The interface / ergonomics on the other hand end up way more important than anything else when it comes to personal enjoyment of the interior.

For things like volume, A/C, adjusting mirrors and seats, I really, really want physical buttons. Not sure what I will do after my old Volvo dies, maybe the touchscreen mania will have gone away by then and physical buttons will be back. I can't imagine myself touching a screen while driving, I don't even know how I would be able to do that.

> after my old Volvo dies

That's another 20 years mate.

Re: Luce: First Electric Ferrari

#169

Post by Incipient »

kraig wrote: post #84
danielrhodes wrote: post #73

Earlier quoted context omitted.

It certainly looks like an Apple device. Ive's aesthetic is Apple's aesthetic, so if you hire Ive, that is what you are going to get. I can see a car company who doesn't care about design stumbling into this outcome, but Ferrari doesn't seem like that kind of company. So the choice must have been intentional.

As Ferrari has been proving over the last few generations, they know how to make engines but Pininfarina knows how to design cars. I'm not even slightly surprised by the Luce.

I wonder if that explains why mahinda's designs are significantly better (if still not great).

Re: Luce: First Electric Ferrari

#170

Post by SideburnsOfDoom »

martinpw wrote: post #75
SideburnsOfDoom wrote: post #21

FYI, the Wikipedia article has a little more data on this vehicle as an EV: 4 motors, 1,113 horsepower, an 880 V platform, 122 kWh of battery, range 330 miles (531.1 km). Not clear yet on the exact charge speed or launch date. Or what the 0-100km/h time is, but expect a low number, of course. That number has to be eye-catching. https://en.wikipedia.org/wiki/Ferrari_Luce

Problem is that in an EV world the raw figures are really not going to be that impressive. Plenty of Chinese EVs have 1000+hp at far lower cost, and likely as good or better acceleration that whatever Ferrari can deliver, since EVs seem to be reaching a point where the limit on acceleration is the tires rather than the motor. So don't think Ferrari can deliver anything truly eye catching in those terms. Differentiati…

You're right, it's going to be hard to beat the Chinese EVs on pure price vs. specs.

They have to have specs in the same league though, and then differentiate. e.g. the 880 V platform indicates that the charging speed may be up to this year's benchmark for "good".

This teaser for the interior design will be part of differentiation campaign.

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