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Could we make the web more immersive using a simple optical illusion?

shopify.github.io

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Re: Could we make the web more immersive using a simple optical illusion?

#162

Imagine, for example, opening your favorite brand’s website and being presented with a miniature virtual storefront. You could look at their most popular products as if you were standing on a sidewalk peering into their shop. I imagined this as instructed as was simultaneously bored and depressed. Why does it always have to be about shopping.

Or, imagine your head tracking data is being uploaded and sold to the hugest bidder! They could tell whether you have a health condition which they could sell you an expensive drug for! Or raise your insurance rates! Wow this IS exciting.

Re: Could we make the web more immersive using a simple optical illusion?

#163

I don’t know any of the science behind it, but my experience with these kinds of ideas (including the 2007 wiimote target demo which I replicated and showed to family), is that they feel exhausting to use beyond a 15 min novelty. My guess is that the brain detects that the motions and such are not quite right, and like a wrong eyeglass prescription, your brain and eyes work overtime trying to figure out compensation.

Agreed. I disabled that iOS background effect where it moves as you tilt your device. It was interesting for the first couple times, then annoying.

Re: Could we make the web more immersive using a simple optical illusion?

#165

It's ironic that 15 years later, the latency between the movement of the camera and the targets has only got bigger (original video vs the first one in the "Final prototype" section).

First thing I've noticed as well - feels like the same 1990s VR experience.

Re: Could we make the web more immersive using a simple optical illusion?

#166

It's ironic that 15 years later, the latency between the movement of the camera and the targets has only got bigger (original video vs the first one in the "Final prototype" section).

To be fair, they're running it entirely in a web browser using only software with no specialized hardware.

Re: Could we make the web more immersive using a simple optical illusion?

#167
There was a time when the "web" was text only, lightning fast, and not unrelentlessly trying to hijack my attention. For a truly unique experience (for some), let's try bringing that back and see how people feel about all that free time they get back.

Re: Could we make the web more immersive using a simple optical illusion?

#168
post #41
post #26

Earlier quoted context omitted.

Re UI, my theory is that this is partly because minimalism doesn't become dated as fast. Related, I remember that what blew me away upon seeing the 3DS for the first time was not the 3d playfield (which looked exactly as I expected), but the UI in 3D. It really felt like a glimpse into an exciting future.

Here's why minimalism has such staying power. Fundamentally, pleasing design is about repetition and consistency. Brian loves patterns, that's all there is to it. Good graphic appeal isn't a seasoning like salt which you can just sprinkle on by paying for a few better "designed" assets. Its possible to make really pleasing design out of parts that are individually seen as cheap and low quality. Its also possible to m…

> Brian loves patterns, that's all there is to it.

Who is this Brian you are speaking of?

Re: Could we make the web more immersive using a simple optical illusion?

#169

Imagine, for example, opening your favorite brand’s website and being presented with a miniature virtual storefront. You could look at their most popular products as if you were standing on a sidewalk peering into their shop. I imagined this as instructed as was simultaneously bored and depressed. Why does it always have to be about shopping.

The blog we are reading right now is Shopify's blog, so I have a theory.

Another interesting question is "Why is shopify's blog the place talking about this, instead of somewhere else?" I remember that demo... it was amazing and then it did go nowhere. With modern face recognition and tracking, it should be entirely possible to use it for some nifty no-touch experiences.

Re: Could we make the web more immersive using a simple optical illusion?

#170
post #61

I don’t know any of the science behind it, but my experience with these kinds of ideas (including the 2007 wiimote target demo which I replicated and showed to family), is that they feel exhausting to use beyond a 15 min novelty. My guess is that the brain detects that the motions and such are not quite right, and like a wrong eyeglass prescription, your brain and eyes work overtime trying to figure out compensation.

could a (much) bigger screen compensate for this?

No you can achieve a very comfortable effect with a very small field of view, the difference is due to inaccuracies in positioning resulting from not having a close enough approximation of the eye's position or too low of a frame rate so the image is lagging behind motion. All of this stuff has been very actively developed by the VR community.
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