I know this is almost off topic, but I find it fascinating and really funny that a company/game well known for "borrowing" pop culture (i.e. the whole dancing thing) is doing the same thing to get their message across.
Epic Games releases "Nineteen Eighty-Fortnite" ad
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Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#162Earlier quoted context omitted.
You should take a win when you get one. Yes it's another Billion dollar company going against Apple, but then, who else can actually go against them and not financially ruin themselves? Smaller Indie studios definitely can't
I get their desire to have the fight be a fair one instead of Epic rallying its positively massive fanbase to suddenly start viewing Apple as the bad guy... but I also don't think it'll be that relevant to the court case. Both companies have the best lawyers money can buy, I'm sure they'll be able to throw out any "but think of the fans, look how mad they are" accusations.
I think the larger move here is to start a fight, which other devs join soon after, so that eventually with critical mass, they can bully Apple into bending the knee.
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#163Earlier quoted context omitted.
Estimates place it higher than that [0]: "Broken down further, "Fortnite" is said to have made $1.6 million each day on Apple's devices; if Apple is pulling in its standard cut of 30%, Apple made somewhere in the realm of $136.5 million on "Fortnite" in 2018.". [0]: https://www.businessinsider.com/how-much-does-fortnite-make-...
How is that higher than what the OP said? If anything, it's lower.
It's maybe in the region of $745,205.79 every two days, but sure close enough.
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#164Earlier quoted context omitted.
You don't know that unless you know what the legal costs are, their odds of winning the suit, the lost $$ and opportunity cost due to no sales on iOS, the revenue loss from their 20% discount on V-Bucks, etc.
Also consider the massive “brand awareness” campaign that this represents.
Not that I support this action. Apple could probably go after Epic for the look and feel / copyright of the Ad.
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#165The whole strategy here feels pretty unprecedented. Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign. > Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeF…
I'm not a fan of what Apple is doing, and am happy to see it be tested in court. But, I'm not a fan of another multi-million dollar company making such a blatant appeal to emotion, as if Fortnite needs to be "freed", to the common person who has no concept of how nuanced the legalities of this entire thing are. I'll be happy when the theatrics are over with, and we can simply view the outcome of the legal precedent t…
> This is a battle for the courts, not Twitter.
The legal channel isn't the only one though. Sure it would be amazing if the court would do something, but let bet honest here, like you said, it's just a billion dollar company versus another one, except a shit ton of cash, nothing will come out of it.
People need to understands the power Apple has (and Google, and so many others, too by the way). When the theatrics are over, is when people will stop caring... there's nothing good about that. People needs to be aware that companies abuse their monopoly and they need to be aware that when they choose a platform that decide to abuse their monopoly, that they help that kind of abuse.
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#166A decade ago, yet another company (the upstart doubleTwist) dared to challenge Apple's control of their platform by advocating for a secondary content store: https://www.youtube.com/watch?v=tdVzboF2E2Q Story: https://techcrunch.com/2009/09/29/doubletwist-remakes-apples... HN discussion: https://news.ycombinator.com/item?id=851088 History repeats, and rhymes.
But doubleTwist was much smaller with a really niche audience.
Re: Epic Games releases "Nineteen Eighty-Fortnite" ad
#167A decade ago, yet another company (the upstart doubleTwist) dared to challenge Apple's control of their platform by advocating for a secondary content store: https://www.youtube.com/watch?v=tdVzboF2E2Q Story: https://techcrunch.com/2009/09/29/doubletwist-remakes-apples... HN discussion: https://news.ycombinator.com/item?id=851088 History repeats, and rhymes.
But doubleTwist was much smaller with a really niche audience.
You're right, but I'm just establishing there's precedence.