Earlier quoted context omitted.
It's difficult to argue about whether it's "surreptitious." It's certainly no secret. I think this is why you need organizations (perhaps government or otherwise) to establish standards for what is and isn't acceptable, so we don't have to quibble over words like "surreptitiously."
Having a government full of technical lot illiterate politicians regulating digital advertisement - what could possibly go wrong.
I'm not sure that argument works.
If we expand a bit, It wouldn't be difficult to find that governments are mostly comprised of illiterate politicians. There is no need for a government to be comprised of digital advertisement industry specialists in order to pass meaningful industry regulation.