Earlier quoted context omitted.
(Uber engineer here) The data is used for (or can be used for) a number of practical and important purposes. These are some examples of what we do as well as what we could do with such data: - Fighting fraud - Improving "suggested pickup" locations - Improvements around POOL (we'd rather suggest a location that's easy to pick up from than one that's unsafe) - Figuring out what side of the street you end up on (we can…
So a follow up question: which is that data used for and which could it be used for currently, and what's planned? I also noticed you said that it's queried in aggregate, but that is distinct from it living in aggregate. Does this mean that you actually do keep my individual GPS data and it could be looked up later? I am still unconvinced that this is necessary, even with those (potential) improvements. I am relative…
I don't know specific programs that are in place or upcoming, not my jam.
> Does this mean that you actually do keep my individual GPS data and it could be looked up later?
Trip location data is attached to users. You can look it up yourself on the Uber website (riders.uber.com). With regard to data collected from rider devices, I don't know the technical details but I assume it's not living in aggregate.
At the end of the day, we're an engineering- and data-driven company. Pickups and dropoffs are overwhelmingly the most painful parts of the average Uber ride, and we know startlingly little about them: that's what this initiative is about. We want to make things better for our users, and overwhelmingly, things like this do lead to improvements. Whether you trust what we do with the five minutes of data is up to you. I'm not here to speak about our character, though I certainly wouldn't be around if I thought Uber is a bad company.