Shouldn't the title be "Marissa Mayer breaks 2005 promise..."?
Google breaks 2005 promise never to show banner ads on search results
151–160 of 211 posts
Re: Google breaks 2005 promise never to show banner ads on search results
#152Re: Google breaks 2005 promise never to show banner ads on search results
#153I used to dislike ads in general, until Google came along and made ads actually useful. There have been many times when I needed to search for reliable vendors in my area, and being able to perform a query for a product and receive an ad for a vendor that sells said product proved to be very useful and a huge time-saver. I no longer had to dig through search results, the ads were my search results. Same thing goes for the great set of Youtube video ads that have been improving lately: some of them actually are useful. Gmail ads are also very interesting. They sometimes inform me of new technologies, or other things that are related to what I'm reading in my inbox: that can be valuable. I really hope the trend continues with these banner ads. Being able to add a touch of graphic to an otherwise dull search result page can be useful if done right, and Google does seem to care about their ad business. Anyway, those are just my personal thoughts on the subject.
Re: Google breaks 2005 promise never to show banner ads on search results
#154In related news: I am no longer with my college girlfriend, despite the fact that 8 years ago I told her I would never leave her.
That's just puffery. Everyone understands it to be based upon a continued mutual attraction, but the situation changed. The advertising situation hasn't changed, and promising no banner ads is not puffery.
One could argue that the advertising situation has changed. Back in 2005, the types of banner ads that they opposed were heavy, often Flash driven punch-the-monkey junk.
Now, they are putting non-animated (from the samples that I have seen) banners that are completely relevant to your search.
Does that argument hold up? I don't really think it does. But maybe that is their angle?
Re: Google breaks 2005 promise never to show banner ads on search results
#155Earlier quoted context omitted.
Source for that? I'd prefer to hang on to my outrage until it's actually justified.
It's a prediction. Google's trend has been to get further and further away from their original design and core principles and push harder and harder on the boundaries of ethics and good taste. The end-game for that trend is to end up looking like a 1990's-style portal (which they already pretty much do, except at the moment all the content is still mostly Google properties). I could be wrong. I hope I am. But I'd giv…
You're disappointed in your own paranoia?
Re: Google breaks 2005 promise never to show banner ads on search results
#156This is not wholly unexpected, after all their earnings have shown that CPC is down and while you can make that up in volume for a while, eventually you exhaust that path too. And that then is what I think the real "problem" is. You reach a point where your biggest money maker, search advertising, by at least one and possibly two decimal orders of magnitude, is no longer growing. And all of the things you've ever don…
Right. Soon they will run out of surface area. And then they will squeeze out more money by cutting costs. Such is the life cycle of the corporation. They aren't able to monetize their other novelty projects yet, they are almost wholly reliant on advertising. I'm surprised their stock is priced as a growth company.
Re: Google breaks 2005 promise never to show banner ads on search results
#157If you take the full quote, this isn't an open and shut case as it certainly isn't a 'banner ad' in terms of what everyone understood to be banner ads in 2005. The full quote is: "There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever." That Southwest Airlines screenshot doesn't look like a…
>in terms of what everyone understood to be banner ads in 2005.
Everybody understood banner ads then in exactly the same as they understand them now. Ads in a banner. Banner ads never had to be "crazy, flashy, graphical doodads flying and popping," and you never needed a banner ad to do any of that.
Mayer isn't actually saying the two things are the same either, because she uses two different, complete sentences.
Re: Google breaks 2005 promise never to show banner ads on search results
#158Earlier quoted context omitted.
I actually have to agree somewhat, though (and I don't work in marketing). If you search for Southwest Airlines, why should Southwest Airlines not be the top result? Google has been showing pictures and information about people, products, and companies for quite a while now ( https://www.google.com/#q=paul+graham ), and shows commonly visited links off the main page of a website (as shown in that search for Paul Grah…
it shows banner ads for companies including SouthWest Airlines on pages which include them in web search results. It's not just 'If you search for Southwest Airlines'. It's if in the list of results for the thing you searched for there's a Southwest Airlines page. It could be coincidental but suddenly you have a large advertisement at the top of your page. It wouldn't be outside the bounds of possibility for this to…
I'm outraged that google could possibly murder puppies.
Re: Google breaks 2005 promise never to show banner ads on search results
#159Earlier quoted context omitted.
> that corporations exist to maximize // Some, probably most, not all.
Exactly which company doesn't exist to maximize profit?
Maybe this is rhetorical, but there are a few that don't place "profit first". One such is http://en.wikipedia.org/wiki/Mondragon_Corporation
Re: Google breaks 2005 promise never to show banner ads on search results
#160If you take the full quote, this isn't an open and shut case as it certainly isn't a 'banner ad' in terms of what everyone understood to be banner ads in 2005. The full quote is: "There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever." That Southwest Airlines screenshot doesn't look like a…
>in terms of what everyone understood to be banner ads in 2005. Everybody understood banner ads then in exactly the same as they understand them now. Ads in a banner. Banner ads never had to be "crazy, flashy, graphical doodads flying and popping," and you never needed a banner ad to do any of that. Mayer isn't actually saying the two things are the same either, because she uses two different, complete sentences.
Isn't a banner ad an ad embedded in a page full of content? This is the actual content for a specific search, so I'm not sure how it constitutes a banner ad.